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Demand Generation Manager salary

5 market ranges · employer-stated pay · updated Nov 3, 2026

The best-evidenced figure here is for demand generation manager roles at mid level across the United States: 27 postings where the employer stated pay put the middle half between $106,250 and $138,500, with a median of $120,000.

Pay rises with seniority across the United States: the medians run mid-level $120,000 and senior $160,000. Moving from mid-level to senior is worth roughly 33% more.

Every range here is counted from real postings, never modelled. 2 of the 5 ranges in the table rest on fewer than 10 postings and are marked hint: treat those as hints rather than benchmarks.

Demand Generation Manager pay by specialization

Demand Generation 69Growth Marketing 1

Live demand generation manager roles by marketing function. A title spans functions; each link opens that function's own benchmark.

Every measured range

5 by market and level
MarketLevelMarket rangeMedianSample
United States · country-wide Mid $106,250 – $138,500 $120,000 27
Canada · country-wide Mid CA$98,460 – CA$120,000 CA$107,500 5hint
United States · country-wide Senior $152,500 – $175,000 $160,000 19
Remote · United States Mid $100,000 – $120,000 $115,750 13
Remote · United States Senior $136,354 – $160,000 $146,458 6hint

Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.

Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.

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Pay by market

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Demand Generation Manager vs adjacent roles

3 measured comparisons
Compared roleLevelDemand Generation ManagerThemGapSample
Growth Marketing ManagerMid · US$120,000$137,000-12%27 / 105
Performance Marketing ManagerMid · US$120,000$127,500similar pay27 / 37
Field Marketing ManagerMid · US$120,000$128,350similar pay27 / 104

Median vs median at the same level and country, employer-stated pay, 20+ postings on each side. Positive means demand generation manager pays more. Medians within 10% show as similar pay.

Open demand generation manager roles · 25 with stated pay

Pay marked e is our estimate. Everything else is the employer's own figure.

this job's payour estimatewhere most pay sits here, $110,000–$187,000scale $60,000–$270,000

Demand Generation Manager Aquablu B.V · Amsterdam €55,000–€70,000 4d ago Demand Generation Manager WatchGuard Technologies, Inc. · Cork €70,000–€90,000 4d ago Field & Demand Generation Manager Pear VC · New York $70,000–$90,000 5d ago Demand Generation Manager Savvy Talent · Vancouver CA$100,000–CA$140,000 6d ago Demand Generation Manager Benevity · Calgary CA$90,000–CA$106,920 7d ago Demand Generation Manager Everyday Speech · Remote · US $112,200–$119,300 8d ago Demand Generation Manager Motus · United States or Ontario, Canada CA$100,000–CA$115,000 8d ago Associate Demand Generation Manager YipitData · Remote · US $110,000–$130,000 12d ago Demand Generation Manager Fullsteam · Remote · Canada CA$90,375–CA$104,000 2w ago Senior Demand Generation Manager Versaterm · Remote · Canada CA$120,000–CA$160,000 2w ago Senior Demand Generation Manager Versaterm · Ottawa CA$120,000–CA$160,000 2w ago Senior Demand Generation Manager TLDR · Remote · US $207,000–$321,500 2w ago Senior Demand Generation Manager - International Tremendous · United Kingdom €105,000–€132,000 2w ago Senior Demand Generation Manager Fieldguide · Remote · US $150,000–$175,000 3w ago B2B Demand Generation Manager Urrly · Remote · US $90,000–$110,000 3w ago Demand Generation Manager - Higher Education Shi · Austin $75,000–$105,000 4w ago Senior Demand Generation Manager Gradial · Seattle $150,000–$165,000 5w ago Sr. Growth & Demand Generation Manager LightSource · San Francisco Office $150,000–$300,000 7w ago Senior Demand Generation Manager DataGrail · Remote · US $140,000–$165,000 2mo ago Senior Demand Generation Manager GovWell · New York $165,000–$185,000 2mo ago Founding Demand Generation Manager Basis AI · New York $150,000–$225,000 2mo ago Demand Generation Manager commercetools · Boston $125,000–$155,000 3mo ago Demand Generation Manager Audiohook · Remote · US $100,000–$115,000 4mo ago Demand Generation Manager Orkes · Remote · US $85,000–$105,000 9mo ago Senior Demand Generation Manager Glean · Mountain View $163,000–$187,000 1y ago Demand Generation Manager, NOAM Zone & Co · United State New Pay not stated 1d ago Demand Generation Manager Cato Networks · United States $87,350–$140,000e 5d ago Demand Generation Manager - B2B Pipeline, HubSpot & Lead Generation | Re Pavago · Remote · Brazil Pay not stated 5d ago Demand Generation Manager Wallarm · Remote · US $139,000–$146,000e 5d ago Demand Generation Manager - B2B Pipeline, HubSpot & Lead Generation Pavago · Remote · Honduras Pay not stated 7d ago Senior Demand Generation Manager - Remote - FS464 freschesolutions · Montreal CA$139,700–CA$143,166e 8d ago Senior Demand Generation Manager - Remote - FS464 freschesolutions · Franklin $145,000–$180,150e 8d ago Demand Generation Manager Manhattan Associates · Atlanta $87,350–$140,000e 13d ago Senior Demand Generation Manager Versaterm · Remote · US $145,000–$180,150e 2w ago Senior Demand Generation Manager Yubico Inc. · Sweden Pay not stated 2w ago Senior Demand Generation Manager Corndel · London Pay not stated 2w ago Demand Generation Manager (m/f/d), Berlin Tilta · Berlin Pay not stated 2w ago Demand Generation Manager creativeitc · All Offices Pay not stated 3w ago Demand Generation Manager Pattern · Brno Pay not stated 3w ago Marketing and Demand Generation Manager Abb · Bangalore Pay not stated 4w ago Performance and Demand Generation Manager EPOS · Singapore Pay not stated 4w ago Senior Demand Generation Manager ditto · Barcelona Pay not stated 4w ago Demand Generation Manager ReliaQuest · Tampa $87,350–$140,000e 4w ago Senior Agentic Demand Generation Manager Absorb · Remote · Canada CA$139,700–CA$143,166e 4w ago Senior Demand Generation Manager Inforcer · Richmond Pay not stated 4w ago Demand Generation Manager Osano · Remote · Worldwide Pay not stated 5w ago Sr. Demand Generation Manager PayJunction · Remote · Worldwide In listing 5w ago Demand Generation Manager (ABM Focus) Phamily · New York $137,000–$187,500e 5w ago Senior Demand Generation Manager Kestra Technologies · Remote · US $154,650–$188,750e 6w ago Demand Generation Manager fintelconnect · Vancouver CA$100,720–CA$123,487e 6w ago Demand Generation Manager PreVeil Inc · Boston $118,000–$129,000e 7w ago Senior ABM & Demand Generation Manager Workato · San Francisco $175,000–$209,375e 7w ago Money Management Demand Generation Manager, Americas Stripe · South San Francisco $87,350–$140,000e 8w ago Demand Generation Manager Infobip · New Delhi Pay not stated 2mo ago Demand Generation Manager (m/w/d) – Consumer Goods & Retail Avanade · Munich Pay not stated 2mo ago Demand Generation Manager (m/w/d) – Consumer Goods & Retail Avanade · Berlin Pay not stated 2mo ago Senior Demand Generation Manager Relay · Toronto In listing 2mo ago Demand Generation Manager togetherwork · TW Corporate Pay not stated 2mo ago Demand Generation Manager kami · Auckland Pay not stated 2mo ago Demand Generation Manager Syndigo · United States In listing 2mo ago

60 of 70 open roles. All demand generation manager jobs

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Demand Generation Manager work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

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By the team behind growthroles.