Demand Generation Manager
At a glance
Manager-level Demand Generation role at ReliaQuest. Tampa · full-time · no salary stated · we estimate $89,575–$140,500 across the United States.
ReliaQuest has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set quarterly demand goals, channel choices and budgets against pipeline and revenue targets
- Lead demand generation specialists by setting priorities, reviewing work and building their skills
- Use results from paid, email, web and event channels to decide where to invest or pull back
- Coordinate with sales, creative and web teams so campaigns support shared revenue goals
- Turn campaign and funnel data into leadership updates, and shift resources when performance or priorities change
What you bring
- At least four years in B2B marketing, with full-funnel demand generation experience and some leadership or mentoring background
- Working knowledge of Marketo, Salesforce and attribution, enough to guide a team
- Experience helping less experienced marketers build skills and confidence
Who this fits
This manager role suits someone who can lead a team while staying involved in campaign decisions and execution. You’ll need to bring structure to changing processes and keep sales and marketing partners aligned. The role is based in Tampa.
From the employer
Why it's worth it:
We are looking for an energetic, highly organized Demand Generation Manager who thrives in a fast-paced, high-performing, collaborative environment. You will lead a team of Demand Generation Specialists in developing strategies that drive revenue growth, deliver best-in-class execution across key paid and owned channels, and guide integrated campaign execution end to end. You will own strategy and execution for core channels and functions — including paid media, email, web, SEO/AEO, webinars and democasts, and event promotion — and partner closely with the events and experiences team and inside sales to align on ways to accelerate pipeline and revenue conversion.
The everyday hustle:
- Build and own the demand generation plan — quarterly goals, channel mix, and budget allocation — tied directly to pipeline and revenue targets
- Manage and develop Demand Generation Specialists: set priorities, review their work, and coach them toward greater ownership and skill
- Review performance across paid, email, web, and event channels to decide where the team doubles down or pulls back
- Represent demand generation in cross-functional planning with sales, creative, and web teams, ensuring campaigns ladder up to broader revenue goals
- Own the reporting narrative for leadership — translating campaign and funnel data from Google Analytics, Salesforce, and Marketo into a clear read on what's working and why
- Set standards and best practices for the team's use of ABM/intent tools (e.g., ZoomInfo), retargeting, and testing discipline
- Act as the escalation point when a campaign underperforms or a priority shifts, reallocating resources as needed
Do you have what it takes?
- 4+ years of B2B marketing experience with strong full-funnel demand generation skills, plus some experience leading or mentoring others
- A strategic thinker who can help set direction and prioritize trade-offs alongside the day-to-day work
- Solid working knowledge of marketing automation (Marketo), CRM (Salesforce), and attribution — enough to support and guide your team
- Experience helping junior marketers grow their skills and confidence
- Comfortable navigating ambiguity and bringing structure to new or evolving processes
- Good stakeholder management skills, with the ability to keep sales and marketing partners aligned
What makes you uncommon?
• Experience scaling a demand generation function or team from the ground up
• Background in CTV, linear TV, or large-scale media buys (OOH, regional takeovers)
• Relevant marketing or platform certifications
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