Demand Generation Manager - B2B Pipeline, HubSpot & Lead Generation
At a glance
Mid-level Demand Generation role at Pavago. Remote, South Africa.
Pay not stated Demand Generation Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and run campaigns across email, content, webinars, paid acquisition, and account-based marketing
- Create lead-nurture and lifecycle programs, including scoring and qualification frameworks
- Work with sales to set the ideal customer profile, audiences, targeting, and handoff criteria
- Track movement from MQL to SQL to opportunity, then improve conversion through testing
- Review campaign ROI and pipeline impact while refining marketing automation and CRM workflows
What you bring
- At least four years in B2B marketing or demand generation
- A record of producing measurable sales pipeline from marketing activity
- Hands-on experience with HubSpot, Salesforce, Marketo, or a comparable platform
- Strong command of lead nurturing, scoring, qualification, campaign management, and funnel analysis
- Clear written and spoken English, with the ability to work closely with sales leadership
Who this fits
You’ll suit this role if you can own demand generation from acquisition through sales handoff and connect campaign work to pipeline results. The job is fully remote from South Africa and follows U.S. business hours. It is a full-time manager role focused on close coordination between marketing and sales.
From the employer
Demand Generation Manager – B2B Pipeline, HubSpot & Lead Generation | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Demand Generation Manager to build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities.
This role sits directly between marketing and sales, with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance.
What You’ll Do
- Build and execute multi-channel demand generation campaigns
- Manage campaigns across:
- Email marketing
- Content
- Webinars
- Paid acquisition
- Account-Based Marketing (ABM)
- Build lead nurture and lifecycle programs
- Partner with sales to define ICP, audiences, and targeting
- Develop lead scoring and qualification frameworks
- Track and improve MQL → SQL → Opportunity conversion
- Analyze pipeline contribution, campaign ROI, and funnel performance
- Improve marketing automation and CRM workflows
- Run experiments to increase qualified leads and pipeline
- Report performance insights and recommendations to leadership
Requirements
- 4+ years of B2B marketing or demand generation experience
- Proven experience generating measurable sales pipeline
- Strong understanding of B2B sales and marketing funnels
- Experience with HubSpot, Salesforce, Marketo, or similar platforms
- Experience building multi-channel demand generation campaigns
- Strong knowledge of lead nurturing, scoring, and qualification
- Strong analytical and campaign management skills
- Comfortable measuring campaign ROI and pipeline contribution
- Ability to collaborate closely with sales leadership
- Strong written and verbal English communication
What Success Looks Like
- Growth in qualified marketing-generated pipeline
- Higher MQL-to-SQL and SQL-to-opportunity conversion
- Strong campaign ROI and pipeline contribution
- Effective lead nurturing and lifecycle programs
- Clean marketing automation and CRM processes
- Strong alignment between marketing and sales
Interview Process
- Initial Screening Call
- Spark Hire Video Interview
- Recruiter Interview
- Client Interview
- Offer & Onboarding
Apply Now
If you know how to turn B2B marketing campaigns into qualified pipeline, understand demand generation funnels, and are comfortable owning performance from acquisition through sales handoff, we’d love to hear from you.
#DemandGeneration #B2BMarketing #LeadGeneration #HubSpot #Salesforce #MarketingAutomation #ABM #PipelineGeneration #GrowthMarketing #RemoteJobs
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