Manager, Demand Generation & ABM

Highwire, a Veriforce company, is the Contractor Success Platform for asset owners, general contractors, and facilities managers. The world’s most admired organizations use Highwire to ensure their contractors and subcontractors deliver great work, on budget and on schedule, by collaborating with them to dynamically mitigate safety, financial, quality, and sustainability risks during capital projects and facilities maintenance.

To support this growth, we're looking for a Manager of Demand Generation and ABM to help accelerate pipeline growth by developing and executing targeted marketing campaigns that connect Highwire with the right buyers at the right time. This role will work closely with Sales, Business Development, Product, and Account Management to engage priority accounts, generate qualified demand, and help move prospects through the buying journey.


Data centers are a major focus for Highwire as we continue to grow in that market, and this role will lead the account-based programs that support it. It's a high-visibility role, best suited to someone who is genuinely interested in the data center industry and the teams building it.


This is an ideal opportunity for someone who enjoys combining creativity with data, thrives in a fast-paced SaaS environment, and wants to see a direct connection between their work and company growth. You'll help determine what campaigns to run, what content is needed to support those campaigns, and how marketing and sales can work together to reach the right buyers at the right time.

• Develop targeted demand generation campaigns. Plan and execute integrated campaigns focused on priority industries, personas, accounts, and buying stages. Partner closely with Sales and Business Development to create campaigns that drive engagement, meetings, and qualified opportunities.
• Own account-based marketing initiatives. Build and run account-based programs for data center owners, developers, and colocation providers, along with other strategic accounts and vertical markets. Use account intelligence, personalized messaging, and coordinated sales outreach to engage buying committees and create qualified opportunities. This could include organizing hosted dinners and events, running targeted ad campaigns, and partnering with industry publications for content syndications.
• Turn events into pipeline. Partner with Field Marketing, Sales, and Business Development on pre-event outreach, meeting booking, and timely follow-up for trade shows and industry events.
• Analyze performance and improve results. Track campaign performance across the funnel, analyzing engagement, conversion rates, influenced pipeline, and ROI. Use data to optimize future campaigns and identify opportunities for improvement.
• Shape campaign and content strategy. Collaborate on quarterly campaign planning and content calendar to identify the resources needed to support demand generation goals. Help prioritize and develop new content, customer stories, webinars, guides, landing pages, and other assets based on business priorities and market opportunities.
• Leverage marketing technology. Manage campaign execution within HubSpot and other marketing technologies, ensuring accurate reporting, segmentation, and lead routing.

• Revenue-minded and customer-focused. You understand that marketing exists to drive business growth and enjoy building campaigns that generate measurable pipeline and revenue. You're curious about buyers, industries, and market trends, and develop programs that address real customer challenges.
• Collaborative partner and communicator. You enjoy working alongside Sales and Business Development, understand the buying process, and thrive in highly cross-functional environments. You love to write compelling marketing copy, tailor messaging to different audiences, and enjoy partnering with BDRs to improve engagement and pipeline generation.
• Analytical and curious. You enjoy digging into campaign performance, identifying what's working, and continuously testing new ideas to improve results.
• Highly organized. You can manage multiple campaigns and priorities simultaneously while maintaining exceptional attention to detail.
• Tech-savvy and adaptable. You're comfortable learning new marketing technologies and enjoy exploring AI tools, automation, and emerging marketing strategies that improve efficiency and campaign performance.

The ideal candidate is curious, organized, highly collaborative, and excited to experiment with new ideas to drive measurable business results.