Senior Demand Generation Manager
Senior Demand Generation role at GovWell. New York · full-time · $165,000–$185,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan the demand calendar and coordinate campaigns across paid search, social, mail, email, and retargeting
- Track conversion, lead and opportunity costs, and return to improve channel spending
- Run mail and email programs while coordinating Google, LinkedIn, and retargeting partners
- Test landing pages, forms, messaging, and other lead-generation points with creative and content teams
- Build lifecycle email programs, qualify leads for Sales, and evaluate new acquisition experiments
What you bring
- Bring one to three-plus years in demand, growth, performance, or related marketing
- Show direct responsibility for pipeline or lead goals, preferably in B2B SaaS
- Use paid acquisition, automation, CRM processes, landing pages, and split testing hands-on
- Think analytically about qualified pipeline and channel efficiency, not surface-level metrics
- Stay organized, customer-focused, experimental, and comfortable using automation and AI
Who this fits
You'll suit a hands-on marketer who can move between campaign planning, execution, analysis, and testing. The role offers substantial ownership in a fast-growing startup and involves close work with the founders and marketing team. You must work from the New York City office at least three days each week, with some remote flexibility.
From the employer
🏛️ About GovWell
We the people — and the taxpayers — deserve good government. Yet today, interacting with government services is often frustrating and inefficient. GovWell is building the AI operating system transforming how governments serve communities, starting with local agencies.
GovWell replaces legacy software for municipalities and counties, empowering public servants to radically streamline public services and cut internal processing time for permits and licenses by up to 95%.
Founded in 2023, GovWell powers 5,000+ mission-critical processes for agencies in 35+ states serving millions of residents. The company has raised $35M in funding from Insight Partners, Work-Bench, and Bienville Capital, and the team works in person at GovWell HQ in New York City. Read more about our founding story in TechCrunch.
☀️ Why GovWell?
A mission that matters: Building AI-powered products to fix outdated government systems isn’t just a technical challenge—it’s a historic opportunity to improve our foundational relationship with government and ensure trillions of tax dollars result in high quality services. WATCH: Mission & Vision with CEO & Co-Founder Troy LeCaire
Real-world impact: GovWell’s product is the system of record for government services that affect millions of Americans. From streamlining permitting for small businesses to accelerating affordable housing development, your work will make an immediate difference.
Join a startup in hyper-growth: We’ve found product-market fit and are scaling the business very quickly (4X ARR growth in the last year). As an early team member, you’ll learn what it takes to build a successful startup. You’ll work closely with the founders while enjoying exceptional autonomy and ownership over your work.
🌟 Role overview
GovWell is hiring a Senior Demand Generation Manager to own the campaigns and channels that turn our marketing efforts into pipeline. You’ll own how we reach our target buyers across paid search, paid social, direct mail, email, retargeting, and new channels as we scale.
You’ll work closely with the Head of Marketing and broader marketing team to build integrated campaigns, manage channel performance and budget, and continuously improve conversion. Because our market is highly knowable, you’ll have a unique opportunity to build a precise demand engine that reaches the right government buyers with the right message at the right time.
This role offers significant ownership over demand generation strategy and execution, with a clear mandate to grow marketing-sourced pipeline and make our acquisition engine more efficient as GovWell scales.
We have a hybrid work culture that combines regular in-person collaboration at our New York City office (3+ days per week) with flexibility to work remotely.
💻 What you’ll do
Own the demand generation calendar and orchestrate integrated campaigns across paid search, paid social, direct mail, email, and retargeting
Manage channel performance and economics, tracking conversion, cost per lead, cost per opportunity, and ROI to continuously improve how we allocate budget
Execute direct mail and email campaigns while managing performance marketing partners across Google, LinkedIn, and retargeting
Optimize landing pages, forms, copy, and other lead generation surfaces through continuous testing in partnership with our content and creative teams
Own lifecycle, nurture, and lead generation email strategy, including segmentation, messaging, automation, and the handoff of qualified leads to Sales
Test new acquisition channels and tactics, quickly identifying which experiments have enough signal to scale and which should be killed
🧠 Who you are
1–3+ years in demand generation, growth marketing, performance marketing, or a related role, ideally in B2B SaaS with direct ownership of pipeline or lead targets
Revenue-minded and analytical, focused on generating qualified pipeline and improving channel economics rather than optimizing for vanity metrics
Hands-on operator who can move between campaign strategy and execution, from allocating budget to writing an email or improving a landing page
Experienced with paid acquisition, email and marketing automation, CRM workflows, landing pages, and A/B testing, either directly or through managing external partners
Highly organized and systems-oriented, able to orchestrate multiple channels, campaigns, and partners while using automation and AI to increase leverage
Customer-obsessed and curious, with an instinct for understanding what motivates buyers and translating those insights into better-performing campaigns
Fast-moving and experimental, comfortable testing new channels, learning from the data, and quickly scaling what works
Strong alignment with our Core Values.
💸 Compensation and benefits
Compensation within the posted salary band will be commensurate with experience. All offers will include:
Competitive base salary + bonus.
Equity / stock options.
Medical, dental, and vision insurance.
401(k) program.
Flexible PTO.
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