Demand Generation Manager
At a glance
Manager-level Demand Generation role at creativeitc. All Offices · full-time.
Pay not stated Demand Generation Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape demand plans for priority industries and accounts, then run campaigns that create meetings, qualified opportunities and pipeline
- Build ABM programmes with Sales, agreeing which accounts to pursue and how to tailor personas and messaging
- Run events from exhibitions and webinars to executive dinners, setting commercial goals and follow-up that drives meetings and pipeline
- Guide LinkedIn and Google paid media with the digital agency, while developing email, nurture and direct-mail programmes
- Track campaign and event results, manage budgets and suppliers, and shift investment based on ROI and cost per opportunity
What you bring
- You have B2B demand generation, campaign or growth marketing experience and can take ownership of strategy and commercial results
- You have delivered integrated campaigns and understand ABM, enterprise marketing and events as demand channels
- You can work with paid media, Sales and SDR or BDR teams, and use pipeline and campaign data to assess performance
- You have handled budgets, agency partners and suppliers, with strong project and stakeholder coordination
Who this fits
This manager role suits a commercially minded marketer who can pair campaign creativity with performance analysis and coordinate closely with Sales and SDR teams. Experience in B2B technology, SaaS, MSP or IT services is preferred; enterprise marketing or work across UK and US markets is a plus.
From the employer
POSITION SUMMARY
We’re looking for an experienced Demand Generation Manager to help turn great marketing into measurable commercial results.
You’ll take ownership of how Creative ITC generates demand across campaigns, ABM, events, paid media, email and other acquisition channels, with a clear focus on creating qualified opportunities and pipeline.
This role offers genuine ownership. You’ll have the freedom to shape our demand generation approach, decide how we reach priority accounts and work closely with Sales and our SDR function to turn engagement into conversations.
You won’t be expected to do everything yourself. We have specialist agency support across digital and tele-prospecting, so you can focus on strategy, campaigns, performance, and ensuring our investment delivers results.
KEY JOB ELEMENTS - Responsibilities and Accountabilities
What you’ll be doing
- Own and develop Creative ITC’s demand generation plan across our priority industries, markets and target accounts.
- Plan and deliver integrated campaigns that generate engagement, meetings, qualified opportunities and pipeline.
- Develop ABM programmes for strategic accounts, working closely with Sales on account selection, personas and messaging.
- Own our events programme as a demand-generation channel, including exhibitions, conferences, executive dinners, roundtables, and webinars, ensuring key events have clear commercial objectives.
- Develop pre- and post-event activity to maximise meetings, engagement and pipeline.
- Own the strategy and performance of paid media across channels such as LinkedIn and Google, working with our specialist digital agency on execution and optimisation.
- Develop email, nurture and direct-mail programmes to engage priority prospects and accounts.
- Work with Brand & Communications to develop strong campaign propositions, messaging, content and creative.
- Use intent and engagement data provided through Marketing Operations to identify opportunities and improve targeting.
- Work closely with Sales and internal and outsourced SDR resources to ensure campaigns and callout days translate into conversations and opportunities.
- Manage campaign budgets and relevant agency and supplier relationships.
- Continuously review performance and make informed decisions about where to invest, optimise, or pivot.
What success looks like
Ultimately, success means generating quality demand that translates into meetings, qualified opportunities, and pipeline. You'll use campaign ROI, event performance, target-account engagement, meetings generated and cost per opportunity to understand what's working, continuously improve performance and help us invest in the right areas.
PERSON SPECIFICATION
We’re looking for someone who combines creativity with a strong commercial mindset. You’ll be comfortable developing ideas, but equally comfortable looking at the numbers and being accountable for results.
You’ll ideally bring:
- Proven experience in B2B demand generation, campaign or growth marketing, with the ability to take greater ownership of campaign strategy and commercial outcomes.
- Experience developing and delivering integrated, multi-channel campaigns.
- A good understanding of ABM and enterprise marketing.
- Experience using events as part of a broader demand generation strategy.
- Good knowledge of paid media, particularly LinkedIn and Google, whether managed directly or through agency partners.
- Experience working closely with Sales and SDR/BDR teams.
- Confidence working with pipeline, conversion and campaign performance data.
- Experience managing budgets, agencies and external suppliers.
- Strong project and stakeholder management skills.
- Previous experience within a B2B technology business, SaaS provider, MSP or IT services organisation is preferred.
- Experience marketing to enterprise organisations and/or across UK and US markets would be beneficial.
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