Demand Generation Manager (m/f/d), Berlin

Tilta Open · verified Oct 18, 2026

Berlin Part-time Manager Demand Generation

At a glance

Manager-level Demand Generation role at Tilta. Berlin · part-time.

Pay not stated Demand Generation Manager salary

RoleDemand Generation

SeniorityManager

LocationBerlin

EmploymentPart-time

PostedOct 17, 2026 · 1d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Build and run a multi-touch pipeline across paid ads, organic search, email, LinkedIn, direct mail and events
Manage Google Ads and LinkedIn campaigns, then track each from first click through meetings and signed customers
Create technical SEO, focus-vertical content and visibility in AI assistants, using recommendations to find gaps
Set up outbound campaigns and workflows around AI prospecting, replacing manual steps and checking the results
Shape channel messaging and event plans, while tracking channel costs and progress from first contact to booked meetings

What you bring

At least four years in B2B demand generation, growth or performance marketing
Hands-on experience with Google Ads, LinkedIn campaigns for senior decision-makers, and SEO or content-led organic growth
You can configure tracking yourself and work with GA4, Google Tag Manager and a CRM such as HubSpot or Salesforce
You speak and write German and English at C1 level, and can explain financial topics clearly

Who this fits

This is a hands-on builder role for someone who wants to create and run demand channels and systems rather than manage a team. It is part-time and based in Berlin. You report to the VP Sales as the first marketing hire.

From the employer

Do you want to build the demand engine of a fast-growing FinTech, with your own hands and with AI?
If you would rather build the system than manage the people who run it, this is your role.

As Demand Generation Manager (m/f/d), you are the builder behind our pipeline.
At Tilta, we modernize how B2B companies get paid: flexible liquidity, automated receivables management, full control over cash flow.

You build a multi-touch channel system from scratch: paid ads, organic and AI-search visibility, email, LinkedIn, direct mail and events. Every channel feeds one central, AI-qualified lead pool and turns into first meetings for our sales team.

You are the first marketing hire and report directly to our VP Sales. You own how Tilta shows up in the market: which channels we use, how we present ourselves in each, and what message reaches which audience.

And you own the result: from first touch to first meetings booked and what each channel costs us.

You don't manage this from a distance. You set it up, run it and improve it yourself

Demand Generation & CAC: You are responsible for our demand generation. You track every channel from first touch to meeting booked.
Paid Marketing: You run our paid acquisition. You use Google Ads to capture existing demand and LinkedIn to reach finance and commercial decision-makers, and you retarget leads from our outbound activities. You build the tracking behind it yourself, so every campaign can be followed from the first click to a signed customer.
GEO & SEO: You build Tilta's organic foundation: technical SEO, content for our focus verticals, and visibility in AI assistants . You track where and how Tilta is recommended and close the gaps.
Outbound Channels: You build and run multi-touch campaigns across email outreach, LinkedIn outreach and physical direct mail.
Presence & Messaging: You define how Tilta presents itself in each channel and each focus vertical.
Events & Conferences: You select and prepare our presence at events in our focus verticals
Workflows & AI: You work with our AI-driven prospecting system and build the workflows around it. You replace manual steps with automated, AI-supported processes and check their output critically.

Experience: You have 4+ years of relevant experience in B2B demand generation, growth or performance marketing. You have personally run Google Ads and LinkedIn campaigns aimed at senior decision-makers, and you have hands-on experience with SEO or content-driven organic growth.
Analytical & Technical: You are at home in GA4, Google Tag Manager and a CRM such as HubSpot or Salesforce, and you set up tracking yourself. You think in pipeline, revenue and CAC rather than clicks, and you always ask what a channel brings in as signed customers.
Builder Mindset: You think in workflows and processes and build them yourself, with AI tools and automation as your standard way of working. You enjoy creating channels and systems where little exists yet.
Communication: You speak and write very good German (C1) and English (C1), and you can explain complex financial topics simply and convincingly.
Mindset: Self-driven, curious and solution-oriented. You take ownership and decide quickly.

Bonus Points:

Experience in FinTech, financing or other B2B products with a trust-driven buying process
Experience with GEO (visibility in AI search), event marketing or direct mail in a B2B setting
Experience with marketing automation and data-driven lead sourcing
Understanding of GDPR and German competition law (UWG) in email, phone and direct-mail outreach

You don't meet every requirement 100%?
Don't let that stop you. This list is a guide, not a strict checklist. If you have the drive to build something from scratch and are convinced you can do it, apply anyway. We're looking for personalities, not perfect résumés.

We expect nothing less than changing the way mid-sized B2B companies get paid. This is an invitation to an exciting journey, with complex challenges, hard work and the support you need to succeed with us as a team.

Real responsibility from day one in a small, fast-moving team
28 days of holiday per year (based on a 5-day working week)
Steep growth opportunities in a rising Fintech
€40 monthly benefits budget via Spendit
Regular company offsites
Berlin office with our own barista
Dedicated personal development budget
Referral bonus for bringing in new colleagues
Tilta swag