Partnerships Associate Principal
Via Open At a glance
Senior Channel & Partnerships role at Via. New York · full-time · $64,834–$87,500 base.
growthroles summary, based on the employer's posting.
What you'll do
- Research student transportation demand, competitors and procurement patterns to shape go-to-market recommendations
- Interview school, county and nonprofit stakeholders to understand their transportation needs and purchasing concerns
- Use outreach responses and customer feedback to refine engagement plans, product fit and marketing strategy
- Create targeted email campaigns and prepare proposal content around solicitation requirements and buyer needs
- Build marketing materials, webinars and blog posts, then use performance data to improve messaging and positioning
What you bring
- A bachelor’s degree or higher in marketing, communications or a related field, or an equivalent foreign qualification
- At least two years in this role or a similar one, using business and sales analytics for strategic marketing in transportation or logistics
- Experience with Salesforce or a comparable customer relationship management platform
Who this fits
This senior role suits someone who combines marketing planning and execution with business and sales analytics in transportation or logistics. Telecommuting is permitted, and the position is based in New York City.
From the employer
Position: Partnerships Associate Principal, Via Transportation, Inc. (New York City, NY) - Telecommuting permitted
Duties: Conduct market research and analyze student transportation trends, customer needs, competitor offerings, and procurement patterns to support go-to-market recommendations for Via Student Transit. Conduct outreach interviews with school district, county, and nonprofit stakeholders to gather market intelligence and assess transportation needs, challenges, and purchasing considerations. Measure the effectiveness of outreach initiatives and recommend engagement approaches based on customer response data and market insights. Collect and analyze customer feedback and operational requirements from prospective educational organizations to evaluate product-market fit and inform marketing strategies. Analyze market conditions, competitive activity, and customer adoption trends and provide recommendations to improve product positioning and market competitiveness. Develop expertise in the student transportation market and analyze competitive offerings, customer needs, and industry trends to recommend positioning and differentiation strategies for Via Student Transit. Research customer preferences and market demand to develop data-driven messaging, positioning, and communication materials. Build targeted email outreach campaigns targeted at school districts and county departments to increase engagement and awareness amongst school districts and county departments. Analyze solicitation requirements, conduct market and customer research, and prepare Request for Proposal content tailored to organizational needs and procurement objectives. Develop Via Student Transit marketing materials, leveraging technical and emotional messaging. This includes building webinar content, writing blog posts/marketing handouts in collaboration with the Marketing team. Analyze marketing performance data and market research findings to develop recommendations regarding messaging, positioning, value proposition, and marketing initiatives. This involves data driven and story telling capabilities. Partner with internal teams to develop proposals, presentations, and communications materials that effectively communicate Via Student Transit’s capabilities and solutions.
Salary: $64,834 to $87,500
Requirements: Bachelor’s Degree or higher (or foreign educational equivalent) in Marketing, Communications, or related field. Two years of experience in the offered position, or in a similar occupation, involving the development and use of business and sales analytics for strategic marketing planning and execution in the transportation or logistics industry. Experience utilizing Salesforce CRM or similar customer relationship management platforms. Telecommuting permitted.
Contact: Sharon Lee, SVP, People Operations
Via Transportation, Inc.
114 5th Avenue, 17th Floor
New York, NY, 20022
(888) 501-7511
strategic-growth-us@ridewithvia.com
Via is an equal opportunity employer.
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