Brand Manager

Nestlé nestle.com Open · verified Sep 18, 2026

Petaling Jaya Manager Brand Marketing

Mid-level Brand Marketing role at Nestlé. Petaling Jaya.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build consumer portraits, turn shopper insights into brand actions, and keep brand building consistent
Manage product experience work and contribute to innovation and renovation launches that meet consumer needs
Shape recommendations on pricing, promotions, SKUs and channel strategies
Track brand results, investment and KPIs while managing PFME and TTS resources
Develop brand plans and consumer engagement with agencies and cross-functional partners

What you bring

Hold a bachelor’s degree in marketing, business administration or a related field
Bring two to three years of brand management experience, ideally in FMCG
Use strong Mandarin for regular collaboration with Mandarin-speaking stakeholders
Understand consumers, shoppers and commercial context, with analytical and project management skills
Work across functions, manage competing priorities and deliver within tight timelines

Who this fits

You’ll suit this full-time Brand Manager role if you can work across Marketing, Sales, Supply Chain, Finance, Consumer Insights and Digital teams. The position is based in Petaling Jaya, Selangor, and requires strong Mandarin. Cantonese and Bahasa Malaysia are additional advantages.

From the employer

Position Snapshot

Location: Petaling Jaya, Selangor, MY
Company: Nestlé Products Sdn Bhd
Business Unit: Nestlé Professional
Position: Brand Manager
Category: Dairy & Confectionery
Full-time
Bachelor’s Degree
2–3 years of Brand Management experience

Position Summary

Joining Nestlé means joining the world's largest Food and Beverage Company. At our core, we are a human environment – passionate people driven by the purpose of enhancing quality of life and contributing to a healthier future.

As a Brand Manager, you will be responsible for the Dairy & Confectionery category, building strong brands, understanding consumers deeply and driving sustainable business growth. You will work closely with cross-functional teams to develop and execute brand strategies, innovation plans and engaging consumer experiences.

A Day in the Life of Brand Manager

Consumer & Brand Understanding

Develop and update the consumer portrait and consumer engagement funnel for your brand.
Translate consumer and shopper insights into relevant brand strategies and initiatives.
Activate the Brand Essence and ensure consistent brand building across key touchpoints.
Monitor brand performance and identify opportunities to drive market share and business growth.

Product, Innovation & Renovation

Manage the 60/40+ agenda, packaging, NHW and other product experience initiatives for your brand.
Contribute to the innovation and renovation pipeline, ensuring launches are relevant to consumer needs.
Work with cross-functional teams to deliver innovation projects on time and in line with business objectives.

Shopper & Commercial Strategy

Understand the in-store environment and contribute to category strategy.
Provide recommendations on pricing and promotional strategies.
Propose relevant SKUs and channel strategies based on shopper and customer needs.
Support the development of initiatives that strengthen the brand across key channels and customers.

Brand Planning & Execution

Contribute to the development and execution of the brand and Integrated Commercial Planning (ICP) plan.
Track brand performance, investment and key business KPIs.
Manage brand investments including PFME and TTS to ensure effective use of resources.
Work closely with Marketing, Sales, Supply Chain, Finance, Consumer Insights, Digital and other stakeholders to deliver plans effectively.

Communication & Consumer Engagement

Contribute to the development of OBIs, Big Ideas and consumer engagement strategies.
Partner with communication agencies to develop engaging brand experiences.
Ensure brand communication is consistent with the brand strategy and Nestlé's commitment to being a trusted Nutrition, Health and Wellness leader.
Communicate and collaborate effectively with Mandarin-speaking stakeholders across relevant business functions.

What Will Make You Successful

Bachelor's Degree in Marketing, Business Administration or a relevant field. An MBA would be an added advantage.
2–3 years of experience in Brand Management, ideally within FMCG.
Strong proficiency in Mandarin is mandatory, as the role requires regular communication and collaboration with Mandarin-speaking stakeholders.
Proficiency in Cantonese and Bahasa Malaysia would be an added advantage.
Experience working in cross-functional teams.
Strong understanding of consumers, shoppers and the commercial environment.
Good analytical and project management skills, with the ability to translate insights into actionable recommendations.
Strong brand management, consumer marketing and innovation capabilities.
Able to work effectively under pressure, manage multiple priorities and deliver within tight timelines.
Strong communication and stakeholder management skills.
Proactive, results-oriented and able to take initiative.
Comfortable working in a fast-paced environment and managing multiple priorities.