Assistant Brand Manager

Nestlé nestle.com Open · verified Sep 18, 2026

Petaling Jaya Manager Brand Marketing

Mid-level Brand Marketing role at Nestlé. Petaling Jaya.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Help shape business strategy and carry out brand marketing plans
Use consumer, category, pricing, channel and competitor insights to guide actions
Build brand experiences and coordinate communication agencies with Sales and CCSD
Manage PFME spending while following quality, legal, regulatory and RIPA requirements
Lead product innovation and renovation from design through launch, including market validation

What you bring

A bachelor’s degree in a related discipline
At least five years in marketing or brand-focused work
Two years in another function, ideally Sales, or equivalent FMCG experience
eBusiness experience is an advantage

Who this fits

You’ll suit this role if you can combine brand marketing with consumer insight, cross-functional execution and product development. It is a permanent position based in Petaling Jaya, Selangor, Malaysia.

From the employer

Position Snapshot

Location: Petaling Jaya, Selangor, MY

Company: Nestlé Malaysia

Type of contract: Permanent

3+ Years Experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for an Assistant Brand Manager to delight target consumers, build a strong brand and generate strong brand building results.

A day in the life of an Assistant Brand Manager

Be an integral part of the core business team contributing to the development of the business strategy, and implementation of brand marketing actions.
Develops and updates consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
Contributes to the development of OBIs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
Develops and updates consumer portrait, consumer engagement funnel for her/his brand.
Responsible in managing PFME budget. Ensure effective and transparent use of PFME.
Responsible to ensure optimum communication with Sales and CCSD in order to develop an integrated approach to execute plans.
Assess market research/survey results, monitor competitor movements, analyse market trends, propose relevant strategies and action plans.
Ensure adherence to Nestle Quality, Legal, Regulatory & RIPA guidelines.
Responsible to maintain brand equity to support the execution of brand objectives.
Drive and maintain brand equity to support the execution of brand objectives
Innovation and renovation activities of total product category
Execute innovation / renovation projects from product design to actual launch
Co-ordinate the Cross Functional team effort to plan and deliver innovation / renovation initiative
Execute product development initiatives
- Conduct market studies to validate new product development
- Special product development for customers

What will make you successful

Bachelor Degree in any related discipline
Minimum 5 years experience in marketing or brand experience
2 years in other function ideally in Sales or equivalent FMCG
Experience working in eBusiness is a plus.