Brand Manager (Coffee)
At a glance
Manager-level Brand Marketing role at Nestlé. Petaling Jaya.
Pay not stated Brand Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Use consumer insights, market trends and category analysis to spot growth opportunities for Nescafé Classic
- Set brand direction and turn it into campaigns, consumer engagement and integrated commercial plans
- Work with commercial, sales and customer teams on channel and shopper plans, pricing and promotions
- Take portfolio innovations and renovations from concept through launch, while tracking brand results and market data
- Manage marketing spend and coordinate agencies to deliver brand communications across consumer and customer touchpoints
What you bring
- A degree in marketing, business, communications or a related discipline
- At least five years in brand, marketing or category management in FMCG or consumer goods
- Background managing established consumer brands, ideally in beverages, coffee or food
- Experience working with cross-functional stakeholders and agency partners, including on product launches or portfolio changes
Who this fits
This role suits a brand marketer who can connect consumer insight, commercial plans and brand execution. You’ll work across teams including Sales, Supply Chain, Finance, Category Development and Consumer Insights. The role is based in Petaling Jaya, Selangor, and is full-time.
From the employer
Position Snapshot
Location: Petaling Jaya, Selangor, MY
Company: Nestlé Malaysia
Business Unit: Coffee
Category: Nescafé Classic
Full-time
5+ years' experience
Position Summary
Joining Nestlé means becoming part of the world's largest Food and Beverage company. At our core, we are a people-driven organisation committed to enhancing quality of life and contributing to a healthier future. We empower our employees to grow professionally while making a meaningful impact both locally and globally.
We are looking for a Brand Manager, Nescafé Classic to delight target consumers, build strong brands, and deliver sustainable business growth. You will be responsible for driving the growth of the Nescafé Classic portfolio through consumer-centric marketing strategies, innovation and renovation initiatives, and impactful brand-building campaigns. Working closely with cross-functional teams, you will strengthen brand equity, accelerate category growth, and enhance consumer engagement across all touchpoints.
A Day in the Life of a Brand Manager
- Identify and understand target consumers through consumer insights, market trends, and category analysis to uncover growth opportunities for the Nescafé Classic business.
- Develop and execute brand strategies aligned with category, regional, and global business objectives.
- Drive the execution of brand plans, marketing campaigns, and consumer engagement initiatives to strengthen brand preference and loyalty.
- Partner with Commercial, Sales, and Customer teams to develop winning channel and shopper strategies.
- Support the development of portfolio, pricing, and promotional strategies to drive profitable growth.
- Lead innovation and renovation projects within the Nescafé Classic portfolio, ensuring successful execution from concept to launch.
- Develop and execute Integrated Commercial Plans (ICP) in line with Market Business Strategy (MBS).
- Monitor brand performance, analyse market and competitive data, and recommend actions to drive market share and business growth.
- Manage marketing budgets and ensure effective investment optimisation through PFME principles.
- Work closely with agencies and external partners to deliver impactful brand communication campaigns.
- Collaborate with cross-functional teams including Sales, Supply Chain, Finance, Category Development, and Consumer Insights to achieve business objectives.
- Champion the Nescafé Classic brand vision and ensure consistent execution across all consumer and customer touchpoints.
What Will Make You Successful
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related discipline.
- Minimum 5 years of experience in Brand Management, Marketing, or Category Management within FMCG or consumer goods industries.
- Experience managing established consumer brands, preferably within the beverage, coffee, or food categories.
- Strong understanding of consumer marketing, brand building, and portfolio management.
- Experience managing cross-functional stakeholders and agency partners.
- Experience supporting product launches, innovation, or renovation projects.
- Strong analytical skills with the ability to translate data into actionable business insights.
- Commercial acumen with a strong understanding of category dynamics and shopper behaviour.
- Excellent communication, presentation, and stakeholder management skills.
- Self-driven, agile, and capable of managing multiple priorities in a fast-paced environment.
- Passion for building iconic brands and delivering exceptional consumer experiences.
Brand Marketing work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Brand Marketing
Find me workBy the team behind growthroles.