Brand Manager (Food)

Nestlé nestle.com Open · verified Sep 19, 2026

Petaling Jaya Manager Brand Marketing

Mid-level Brand Marketing role at Nestlé. Petaling Jaya.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build and refresh consumer profiles and engagement paths for your assigned brands
Bring each brand’s essence to life across consumer touchpoints, packaging, services and CSV work
Shape category, pricing, promotions and SKU plans using in-store and channel understanding
Lead innovation and renovation work, then track brand health, results and strategic fit
Develop integrated plans and brand experiences with agencies and cross-functional partners

What you bring

A bachelor’s degree in marketing, business administration, communications or a related field
At least four years in brand or marketing roles within FMCG or another consumer goods setting
Experience collaborating across functions, with strong consumer insight and brand strategy knowledge
Strong communication abilities and effective stakeholder management skills

Who this fits

This role suits a consumer marketer who can connect insights, brand strategy, innovation and integrated campaigns. You’ll work full-time in Petaling Jaya, Selangor, Malaysia, alongside cross-functional teams and communication agencies.

From the employer

Position Snapshot
Location: Petaling Jaya, Selangor, MYCompany: Nestlé Malaysia
Full-time
4+ years experience

Position Summary
Joining Nestlé means becoming part of the world's largest Food and Beverage company. At our core, we are a people-driven organisation committed to enhancing quality of life and contributing to a healthier future. We empower our employees to grow professionally while making a meaningful impact both locally and globally.

We are looking for a Brand Manager to delight target consumers, build strong brands and generate outstanding brand building results. You will drive consumer-centric marketing strategies, execute innovation and renovation initiatives, and collaborate with cross-functional teams to deliver sustainable brand growth.

A Day in the Life of a Brand Manager

Develop and continuously update consumer portraits and consumer engagement funnels for your brands.
Activate and strengthen Brand Essence across all consumer touchpoints.
Manage the 60/40+ basket, packaging, NHW dashboard, services and CSV initiatives for your brands.
Understand the in-store environment and contribute to category strategy, pricing and promotional recommendations, and SKU portfolio planning across key channels and customers.
Drive consumer centricity by applying innovation levers, executing the innovation pipeline and maintaining brand vibrancy through renovation initiatives.
Contribute to the development and execution of integrated brand and ICP plans while monitoring brand performance, health and strategic alignment. Understand the business impact of PFME and TTS investments.
Support the development of OBIs, Big Ideas and engagement strategies to deliver rewarding brand experiences.
Contributes to the development of OBIs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.

What Will Make You Successful

Bachelor's Degree in Marketing, Business Administration, Communications or other relevant fields.
Minimum 4+ years of experience in Brand Management or Marketing within FMCG or a related consumer goods industry.
Experience working in cross-functional teams.
Strong understanding of consumer insights, brand strategy and integrated marketing.
Excellent stakeholder management and communication skills.