Brand Manager, Dulux Professional

AkzoNobel akzonobel.com Open · verified Sep 18, 2026

Petaling Jaya Manager Brand Marketing

Mid-level Brand Marketing role at AkzoNobel. Petaling Jaya.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set and deliver the Professional portfolio’s ASEAN marketing strategy, including positioning, pricing and go-to-market work
Use market, customer and competitor insight to find growth opportunities and track sales, share and margins
Build stakeholder relationships to influence project specifications and manage the portfolio marketing budget
Lead innovation roadmaps, launches and portfolio lifecycle work with R&D, Supply Chain, Sales, Finance and Marketing
Run integrated campaigns, digital content, technical marketing and trade events, then assess campaign impact

What you bring

A bachelor’s degree plus eight to ten years in brand marketing
At least three years in B2B marketing, independently leading project marketing and product portfolio work
Experience with research, market and competitor analysis, and data-led performance improvement
Strong collaboration, influencing, detail management and project management skills across markets and cultures
Understanding of project or construction customer journeys and proficient English

Who this fits

You’ll suit a senior brand marketer who can lead ASEAN work across multiple functions, markets, time zones and cultures. The role is based in Petaling Jaya, Malaysia, and focuses on the Dulux Professional Projects business. The listing does not state travel, visa or people-management requirements.

From the employer

About AkzoNobel

Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together.

For more information please visit www.akzonobel.com

Job Description

Key Responsibilities

Drive marketing strategy and execution for the Professional portfolio across ASEAN, aligned with regional and global priorities.
Develop strategic marketing plans, brand positioning, pricing, and go-to-market initiatives to grow the Projects business.
Analyse market trends, customer insights, and competitive landscape to identify growth opportunities.
Partner with country Sales and Marketing teams to execute local marketing plans and monitor business performance (sales, market share, margins).
Build relationships with key customers, developers, contractors, consultants, and industry stakeholders to drive project specifications.
Manage the Professional portfolio's marketing budget (A&P) and support country PMR activities.

Innovation & Portfolio Management

Develop and execute the innovation roadmap, managing new product launches, portfolio lifecycle, and Stage-Gate processes.
Collaborate with R&D, Supply Chain, Sales, Finance, and Marketing to deliver innovation projects and optimise portfolio performance.
Adapt packaging, branding, and product specifications to meet local market needs while maintaining regional consistency.

Brand Communications & Activation

Lead integrated marketing campaigns, brand communications, and digital content to strengthen the Dulux Professional brand.
Work with agencies and internal teams to deliver impactful campaigns and measure effectiveness.
Drive technical marketing, sustainability communications, industry engagement, and trade events to enhance brand visibility and influence specifications.

Job Requirement

Bachelor’s Degree
Minimum 8-10 years of brand marketing experience of at least 3 years in B2B marketing with ability to independently lead the project’s marketing and product portfolio management agenda.
Sound understanding of the paints industry preferred and experience in B2B marketing is a must. Candidates from Décor Projects, Construction, Building or Chemical industry are welcome.
Experience in demand generation, lead generation and nurturing is preferred. Decorative Paints – ASEAN
Understanding of Project/construction customer journey and customer experience/ touchpoints along journey
Data-driven mindset and strong analytical skills, with experience in using primary and syndicated research/insights, market and competitive analysis to elevate performance
Good interpersonal skills to communicate effectively and collaborate with multiple teams across multiple geographies, time zones and cultures.
Skilled at influencing opinion to accomplish business goals and objectives while maintaining strong interpersonal relationships across various functions and various management stakeholders.
Strong detail orientated with strong project management skills on multi-market projects.
Proficient in English.

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 54888