Marketing Analytics salary
22 market ranges · employer-stated pay · updated Oct 28, 2026
The best-evidenced figure here is for marketing analytics roles at senior level across the United States: 90 postings where the employer stated pay put the middle half between $115,038 and $181,625, with a median of $149,250.
Pay rises with seniority across the United States: the medians run mid-level $114,100, senior $149,250 and lead $212,296. Moving from mid-level to lead is worth roughly 86% more.
Every range here is counted from real postings, never modelled. 12 of the 22 ranges in the table rest on fewer than 10 postings and are marked hint: treat those as hints rather than benchmarks.
Every measured range
22 by market and level| Market | Level | Market range | Median | Sample |
|---|---|---|---|---|
| United States · country-wide | Mid | $85,750 – $140,221 | $114,100 | 80 |
| Canada · country-wide | Mid | CA$84,250 – CA$118,750 | CA$100,000 | 6hint |
| United States · country-wide | Senior | $115,038 – $181,625 | $149,250 | 90 |
| United States · country-wide | Lead | $180,875 – $236,563 | $212,296 | 28 |
| Remote · United States | Mid | $84,375 – $135,963 | $91,694 | 12 |
| Remote · United States | Senior | $107,500 – $166,250 | $125,000 | 19 |
| Remote · United States | Lead | $215,975 – $255,069 | $234,400 | 8hint |
| Atlanta | Entry | $119,000 – $130,000 | $125,000 | 5hint |
| Boston | Entry | $79,000 – $120,000 | $95,000 | 10 |
| Boston | Senior | $94,000 – $168,000 | $108,000 | 7hint |
| Chicago | Entry | $71,000 – $105,000 | $90,000 | 6hint |
| Chicago | Senior | $101,000 – $125,350 | $101,000 | 5hint |
| Los Angeles | Senior | $132,000 – $184,000 | $141,000 | 5hint |
| Minneapolis | Entry | $82,000 – $115,000 | $102,000 | 6hint |
| New York | Entry | $77,000 – $110,000 | $88,000 | 20 |
| New York | Mid | $94,000 – $121,613 | $115,000 | 7hint |
| New York | Senior | $145,000 – $185,500 | $161,250 | 12 |
| New York | Lead | $154,000 – $235,000 | $188,000 | 13 |
| San Francisco | Entry | $73,000 – $138,000 | $120,000 | 10 |
| San Francisco | Mid | $134,000 – $150,000 | $150,000 | 6hint |
| San Francisco | Senior | $187,250 – $216,250 | $191,500 | 7hint |
| Toronto | Mid | CA$84,000 – CA$115,000 | CA$85,000 | 5hint |
Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.
Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.
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Marketing Analytics
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Open marketing analytics roles · 102 with stated pay
this job's paywhere most pay sits here, $93,500–$192,600scale $50,000–$270,000
Senior Manager, Marketing Analytics - Immunology AbbVie · Mettawa New $124,500–$236,500 today 
Senior Analyst, Marketing Analytics & Measurement Ovative Group · Minneapolis New $75,000–$93,000 1d ago Manager, Marketing Analytics & Measurement Ovative Group · Minneapolis New $90,000–$132,000 1d ago Marketing Analytics Senior Analyst Pacific Life · Newport Beach CA-700 New $113,490–$138,710 1d ago 
Marketing Analyst 3M · US, Texas, Austin New $95,591–$116,834 2d ago 
Senior Marketing Analyst, Salt Lake City, UT WGU · Salt Lake City New $75,200–$112,700 2d ago 
Digital Advertising Marketing Analyst moomoo · Jersey City New $100,000–$120,000 2d ago 
Lead Marketing Analytics Analyst (Hybrid) Amfam · WI Madison $99,000–$167,000 5d ago Lead Marketing Analyst Att · Atlanta $128,400–$192,600 5d ago Lead Marketing Analyst Att · Atlanta $128,400–$192,600 5d ago Senior Marketing Analytics Consultant Fa Ewjt Saasfaprod1 · United States $100,000–$125,000 6d ago 
Member Marketing Analytics Lead Usaa · San Antonio Home Office I $143,320–$273,930 6d ago 
Senior Marketing Data Analyst (HP Solutions Marketing) Hp · Spring $130,700–$205,200 7d ago 
Senior Marketing Data Analyst (HP Solutions Marketing) Hp (Exteu Ac Careersite) · Spring $130,700–$205,200 7d ago 
2027 Marketing Analytics Analyst Program - Cleveland, OH Key · Brooklyn $65,000 7d ago 
Global Head of Marketing Data & Insights, MD Statestreet · Boston $170,000–$267,500 7d ago Senior Marketing Analyst (On-Site) Ace Hardware · Oak Brook $89,400–$110,700 8d ago Director, Marketing Analytics & AI Transformation Pacific Life · Newport Beach CA-700 $184,680–$225,720 8d ago 
Marketing Analytics Lead - Logitech G Logitech · San Jose $170,000–$250,000 9d ago 
Marketing Data & AI Analytics Specialist Motorolasolutions · Toronto CA$80,000–CA$90,000 9d ago 
Marketing Analytics Manager Recorded Future · Boston $92,000–$137,500 9d ago 
Senior Marketing Analytics Manager Horizon3 AI · Remote · US $145,000–$185,000 11d ago 
Sr. Business Analyst - Talent Marketing Analytics Capital One · McLean $111,200–$126,900 12d ago 
Marketing Data Senior Manager Wintrust · Rosemont $98,000–$132,000 13d ago 
Senior Data Marketing Analyst Zip Co Limited · United States $92,000–$125,000 2w ago 
Senior Consultant - Marketing Analytics Fractal · New York $100,000–$120,000 2w ago Marketing Data Engineer Living Spaces · La Mirada $90,000–$120,000 2w ago Executive Director, Marketing Analytics Platform Strategy Usaa · San Antonio Home Office I $195,230–$351,410 2w ago Sr Analyst, Marketing Data Product Disney (Disneycareerdc) · Burbank $119,200–$159,800 2w ago Senior Airline Marketing Analyst Ag · Herndon Area $126,000 2w ago Senior Analyst – Financial Services Direct Mail Marketing Analytics Dentsuaegis · Remote · US $78,000–$93,338 2w ago Sr Analyst, Marketing Data Product Disney (Disneycareerdc) · Burbank $119,200–$159,800 2w ago 
Decision Scientist, Strategic Partner and Marketing Analytics Ibotta · Denver $89,000–$101,000 2w ago Consumer Bank Checking Acquisition & Marketing Analytics Manager Key · Brooklyn $96,000–$181,000 3w ago 
Manager, Marketing Analytics & Planning, Firehouse Subs Canada Rbi · Toronto CA$105,000–CA$125,000 3w ago Marketing Analyst, Demand Generation and Nurture Visa · Austin $93,500–$145,400 3w ago 
Senior Manager, Marketing Analytics Ripple · New York $170,000–$200,000 3w ago Senior Manager, Marketing Analytics Ripple · San Francisco $170,000–$210,000 3w ago Senior Manager, Marketing Analytics Ripple · Chicago $170,000–$200,000 3w ago 
Marketing Data Manager Appian Corporation · McLean $75,000–$175,000 3w ago Analyst, Marketing Data Product Disney (Disneycareerdc) · Burbank $97,500–$130,700 3w ago Marketing Data Analytics Manager Legalshieldcorp · Remote · US $120,000–$170,000 3w ago 
Sr. Marketing Analyst, Global Watts Water Technologies · North Andover $122,000–$136,000 3w ago In-House Creative Agency Marketing Data Analyst - C13 Citi · Schaumburg Illinois United States $114,720–$172,080 3w ago Consultant- Marketing Data Science & AI Sia · New York $95,000–$116,000 3w ago Marketing Analyst (Memory Test, San Jose, CA) Teradyne · San Jose $87,900–$140,600 3w ago 
Senior Analyst Marketing Analytics Nestlé · Arlington $99,846–$125,000 4w ago Loyalty Marketing Analyst Target · 1000 Nicollet Mall, Minneapolis,MN 55403-2542 $58,100–$104,600 4w ago 
Marketing Analytics Lead, Enterprise Marketing Anthropic · San Francisco $255,000–$320,000 4w ago 
Senior Marketing Analyst Fivetran · Oakland $156,082–$195,102 4w ago 
Lead Marketing Analyst - Growth Enablement Wise · London £75,000–£115,000 4w ago Marketing Data & Audiences Lead Citizens Financial Group · United States $196,800–$295,000 4w ago Director of Marketing Analytics FNBO · Omaha - FN Tower $97,774–$166,216 4w ago 
Senior Analyst, Marketing Data Operations Dow Jones · Princeton $80,000–$110,000 5w ago 
Marketing Analytics Manager Twist Bioscience · Carlsbad $157,000–$198,000 5w ago Lead Analyst, Marketing Data Product Disney · Burbank $141,900–$190,300 5w ago 
Forward Deployed Marketing Analyst Eulerity · New York $100,000–$130,000 5w ago 
Senior Marketing Analytics Manager Garner Health · New York $150,000–$175,000 5w ago 
Senior Analyst, Marketing Analytics New Engen, Inc. · Seattle $95,000–$105,000 5w ago 
Manager, Marketing Analytics Well Enterprises - Career Site · Chicago $115,766–$162,073 5w ago 60 of 364 open roles. All marketing analytics jobs