Brand Manager

Zeiss Group Open · verified Sep 21, 2026

Seoul Full-time Manager Brand Marketing

At a glance

Mid-level Brand Marketing role at Zeiss Group. Seoul · full-time.

Pay not stated Brand Manager salary

RoleBrand Marketing

SeniorityManager

LocationSeoul

EmploymentFull-time

PostedJul 30, 2026 · 7w ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Shape eyewear-lens positioning and messaging while keeping ZEISS consistent across channels
Turn global brand direction into locally relevant Korean initiatives without losing alignment
Plan integrated online and offline campaigns spanning digital, social media, and retail
Use campaign results to recommend improvements and sharpen future marketing activity
Build consumer engagement and strengthen in-store experiences from awareness through advocacy

What you bring

At least five years in brand marketing or brand management, ideally in premium consumer goods
A track record of building messaging frameworks and planning integrated content
Hands-on ownership of integrated campaigns, including digital and social media
Strong spoken and written Korean and English

Who this fits

This individual-contributor role suits a brand marketer who can connect consumer insight, creative execution, and commercial goals. You’ll work across Sales, Product Management, Commercial Excellence, retail, and agencies, while translating global direction into local work in Seoul.

From the employer

[Employment Conditions]

Division: Vision Care (Consumer Markets)
Job Title: Brand Manager
Role / Reporting Line: Individual Contributor / Reports to Brand Marketing Team Leader
Contract: Regular
Location: Seoul (송파구 법원로 135)

Overview:

As a Brand Marketing Specialist at ZEISS Korea Vision Care, you will play a key role in shaping and strengthening the ZEISS brand in the eyewear lenses category. This position is responsible for developing and executing brand-driven marketing strategies that enhance brand awareness, deepen consumer engagement, and support sustainable business growth.

You will work closely with cross-functional stakeholders—including Sales, Product Management, and Commercial Excellence—to ensure consistent, impactful, and consumer-centric brand messaging across all channels and touchpoints.

Key Responsibilities:

1. Brand Strategy & Management

Ensure brand consistency across all marketing and communication channels.
Develop and manage brand positioning and messaging to reinforce ZEISS's premium image in the eyewear industry.
Conduct market, consumer, and competitive analysis to identify insights, trends, and opportunities that inform brand and marketing strategies.
Translate global brand strategy into locally relevant initiatives while maintaining global brand alignment.

2. Marketing Campaign Development & Execution

Plan, develop, and execute integrated marketing campaigns across online and offline channels, including digital, social media, and retail marketing.
Collaborate with internal teams and external agencies to create high-quality, compelling content and marketing materials.
Monitor, analyze, and evaluate campaign performance, providing actionable insights and recommendations for continuous optimization.

3. Consumer Engagement & Brand Experience

Design and implement consumer engagement initiatives that strengthen brand connection, preference, and loyalty.
Partner with retail and commercial teams to enhance in-store brand experience, visibility, and consumer touchpoints.
Drive initiatives that elevate the end-to-end brand experience from awareness to purchase and advocacy.

Qualifications & Experience:

Essential:

Minimum 5 years of experience in brand marketing or brand management, preferably within premium consumer goods or related industries.
Proven capability in brand communication strategy, including messaging framework development and integrated content planning.
Hands-on experience in managing integrated marketing campaigns, with strong exposure to digital and social media marketing.
Excellent verbal and written communication skills in both Korean and English.

Preferred:

Experience in FMCG, premium brands, or retail-driven marketing environments.
Experience working in a global or regional matrix organization, collaborating with multiple stakeholders across functions and geographies.

Key Competencies:

Creativity & Strategic Thinking
Strong Analytical and Problem-Solving Skills
Excellent Communication & Cross-Functional Collaboration
Consumer-Centric Mindset
Ability to Balance Brand Vision with Commercial Objectives

Your ZEISS Recruiting Team:

KyuYul Jung （정규열）, ShinBi Park （박신비）