Vx-MKT Business Innovation- (Sr.) Brand Manager- Shanghai / Beijing
At a glance
Senior Brand Marketing role at Sanofi. 2 Locations · full-time.
Pay not stated Brand Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape vaccine business innovation plans around brand priorities, customer needs, and consumer needs
- Build complete innovation journeys and service offerings from initial concept through market delivery
- Create program materials, operating processes, and collaboration methods that support consistent rollout
- Bring field teams onboard through briefings, management meetings, and recurring program touchpoints
- Monitor KPIs, milestones, budgets, and feedback while reporting progress and refining programs
What you bring
- A bachelor’s degree or higher is required
- At least two years in vaccine or pharmaceutical innovation work, with a demonstrated project record
- Strong strategic planning, user journey, and campaign design capability
- High proficiency in Microsoft PowerPoint and Excel, with fluent English and Mandarin
Who this fits
You’ll suit a business-focused strategist who can turn innovation concepts into practical programs and influence teams across functions. The role works with brand, consumer marketing, field, Legal, Compliance, Procurement, Medical, vendors, customers, and ecosystem partners. It is based in Shanghai or Beijing and requires fluency in English and Mandarin.
From the employer
JOB PURPOSE:
We are seeking a strategic, business-oriented, and results-driven Senior Brand Manager to join our Marketing- Business Innovation Team.
In this pivotal role, in line with business strategy, you will develop, plan, and operate innovative business models, programs, and activities that empower business growth. You will explore emerging opportunities, design end-to-end innovation journeys, and orchestrate cross-functional execution to bring innovation offerings to market.
The ideal candidate is a strategic thinker with a pragmatic, business-focused approach to planning and execution, with innovative for exploring new frontiers in the vaccines/healthcare sector.
KEY ACCOUNTABILITIES:
Strategic Planning
- Based off Vaccines BU priorities and key brand strategies, support strategic planning and innovation programs/ models, and lead to design activities to address HCOs, key customers and consumer needs
- Develop comprehensive end-to-end innovation journeys and service offerings
Operations & Change Management
- Deploy and implement programs, design innovative programs briefing materials, deployment/ collaboration mechanisms, SOPs, etc. to drive excellent execution and landing
- Engage closely with field teams through briefing sessions, field management meetings and regular touchpoints to drive effective onboarding and deployment of innovation programs
- Track program performance against KPIs and ensure timely delivery of key milestones
- Own project management, budget mgmt. within agreed limits
- Provide regular progress reports to leadership and field teams, incorporating feedback and iterating for continuous improvement
- undefined
Cross-Functional Collaboration
- Collaborate effectively with Marketing Brand Teams, Marketing Consumer team, field teams, Legal, Compliance, Procurement, Medical, and other internal functions and stakeholders
- Vendor management
- Build and maintain strong relationships with external customers and ecosystem players
JOB-HOLDER REQUIREMENTS:
Education: Bachelor Degree and above
Experience & knowledge:
- At least 2+ years of experience in vaccines/ pharmaceuticals in innovation related functions with proven track record (e.g. omnichannel/ digital projects, healthcare insurance, etc.)
- Management consulting background or internal strategic planning experience strongly preferred
Core competencies:
- Strategic Thinking: Exceptional strategic planning, user journey, campaign design skills; consulting background preferred
- Collaboration & Communication: Outstanding interpersonal skills with the ability to play a leading role to influence and work effectively across all organizational levels
- Results-Driven: Business-oriented approach that aligns with BU strategic vision with practical, actionable implementation Excellent proficiency in Microsoft PowerPoint and Excel; Fluent in both English and Mandarin
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
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