Brand Manager
At a glance
Manager-level Brand Marketing role at Sanofi. Shanghai · full-time.
Pay not stated Brand Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Use market, customer, sales and competitor information to spot growth opportunities and shape brand decisions
- Help build the brand strategy and yearly business plan, covering customer groups, priorities, forecasts and budgets
- Turn the strategy into operating plans with goals, measures and milestones, then adjust them as results come in
- Lead national campaigns, congress work and omnichannel programs, from budgets and agency coordination through evaluation
- Create brand messages and customer and sales materials, working across teams while meeting medical, legal and compliance rules
What you bring
- At least eight years in multinational pharma, with substantial experience in pharmaceutical marketing
- You have managed brands end to end, from insight gathering and planning through delivery and performance review
- You have owned major marketing initiatives and led projects across functions, influencing stakeholders along the way
- You communicate and present confidently in both Chinese and English
Who this fits
This role suits a senior pharmaceutical marketer who can connect analysis and brand planning with hands-on campaign delivery. It is based in Shanghai and involves working across sales, medical, regulatory, market access and other functions.
From the employer
Key Responsibilities
• Data-driven insights & actionable recommendations
Analyze market, customer, sales, and competitive data to identify business opportunities and growth drivers. Translate insights into actionable recommendations for brand strategy, customer engagement, resource allocation, and field execution.
• Brand strategy & BP
Assist development of brand strategy and annual Business Plan, including customer segmentation, strategic priorities, forecasting, budget planning, and resource allocation. Present recommendations and drive cross-functional alignment.
• OP development & execution
Translate strategy into annual Operating Plans with clear objectives, KPIs, budgets, milestones, and execution priorities. Monitor performance and optimize plans based on business needs.
• Major projects & promotional activities
Lead key national marketing initiatives, congress activities, omnichannel programs, and customer engagement projects. Manage planning, budgeting, agency collaboration, execution, and post-project evaluation.
• Hands-on content development
Develop core brand messages, promotional campaigns, customer-facing materials, sales force resources, training content, and digital assets. Ensure scientific accuracy, customer relevance, and execution excellence.
• Cross-functional delivery & compliance
Partner closely with Sales, Medical, Market Access, Regulatory, Commercial Excellence, Finance, and Procurement teams to ensure effective execution and business impact. Ensure all activities comply with Medical, Legal, and Compliance requirements.
Must-Have Qualifications
8+ years of experience in multinational pharmaceutical companies, including substantial pharmaceutical marketing experience.
Proven experience in end-to-end brand management, including insights generation, strategy development, business planning, execution, and performance tracking.
Demonstrated ownership of major projects, and key marketing initiatives.
Strong analytical and strategic thinking skills with the ability to translate insights into business actions and measurable outcomes.
Experience leading cross-functional projects and influencing stakeholders across functions.
Strong communication and presentation skills in both Chinese and English.
Preferred Experience
Hematology or oncology marketing experience preferred.
Experience in product launch, indication expansion, or lifecycle management.
Cross-regional project experience and people management experience are advantageous.
Relevant life-sciences educational background preferred.
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
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