(Senior) Brand Manager
At a glance
Senior Brand Marketing role at AbbVie. Shanghai · full-time.
Pay not stated Brand Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape product brand plans around market size, opportunity and competitors, then lead the work to put them into action
- Build sales-focused marketing programs and tools, including evidence-based messages and clinical materials with medical partners
- Set product objectives, tactics and forecasts, and coordinate regional plans and budgets through execution
- Guide product promotion, launch timing and expert meetings, while aligning plans with other functions and training sales teams
- Manage monthly marketing spend and regional allocations, and build relationships with therapeutic-area opinion leaders
What you bring
- You have at least five years in the pharmaceutical industry and three years in product management or marketing
- You hold a bachelor's degree or higher in pharmacy, medicine or marketing
- You can work fluently in spoken and written English
- You are willing to travel frequently
Who this fits
This senior brand role suits someone with pharmaceutical product-marketing experience, strong business and financial analysis, and the ability to guide sales teams and work across functions. It is based in Shanghai with a hybrid arrangement and involves frequent travel.
From the employer
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Marketing Planning
- Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
- Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals
- Complete indication plan and budget, consult and coordinate to ensure the effective execution regionally
- Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
- Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product
Product Management
- Lead to create and implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
- Direct the product promotion and growth initiatives to attain increasing of market share
- Conduct program and organize series accademic meetings based on strategic goals of the products in the target segmentation, roll out products base on availability and regulatory timelines
- Work with other function management team to ensure the cross functional alignment of product strategies
- Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products
Professional Relationship
- Identify the opinion leaders in the therapeutic area
- Lead to build and maintain professional relationship with KOLs
- Establish and develop the national expert network in the therapeutic area to ensure the strong expertise for assigned products
- Develop the loyalty speakers from KOLs
Cost Control & Monitoring
- Determine the financial planning process related to product launch, customer satisfaction, scientific leadership and new business
- Monitor and control marketing expenses in line with budget on monthly basis
- Modify and manage expenses allocation to regions
- Education: Bachelor and above degree, major in Pharmacy, medicine or marketing, MBA is a plus
- Industry experiences: Minimum 5 years working experience in Pharmaceutical industry
- Position experiences:
- Minimum 3 years working experience on product management or marketing
- Minimum 1 year business management background is preferred
- Biologics experience a plus. Experience in Rheumotology, immunology etc. is a plus
- Language Skills: Fulent in English both oral and written
- Computer Skills: Working knowledge, especially good at Excel and PowerPoint
- Mobility: Willing to travel frequently
- Other Special requirement:
- Thorough understanding on the healthcare industry(pharmaceutical and medical device markets) is a plus
- Good understanding of business and product knowledge with marketing sense
- Strong communication and presentation skill with excellent interpersonal sense
- Experienced project management background in pharmaceutical company
- Strong analytical skills including business and financial management
- Autonomy/Independence, Assertiveness; a polished professional presence is essential
- Should be self-motivated, creative and well organized
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
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