Brand Manager
At a glance
Manager-level Brand Marketing role at AbbVie. Shanghai · full-time.
Pay not stated Brand Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Set product brand direction and carry it through to build awareness, adoption and business growth
- Use market research, competitor moves, customer feedback and business metrics to guide brand choices
- Prepare pre-launch positioning, audience definitions and messages, then coordinate launch readiness and commercial materials
- Align go-to-market plans with Medical, Market Access, BU, Regulatory and Legal teams
- Manage brand budgets and timelines while keeping marketing work within policy, regulatory and ethical requirements
What you bring
- A bachelor’s degree or higher in pharmacy, medicine or marketing
- At least five years in the pharmaceutical industry and three years in product management or marketing
- Fluent spoken and written English, plus working knowledge of Excel and PowerPoint
- Strong analytical and project management skills, including business and financial management
Who this fits
This manager role suits someone with pharmaceutical product marketing experience who can work across functions, analyze performance and manage launches. It is based in Shanghai with a hybrid arrangement, and frequent travel is expected. English fluency is required.
From the employer
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
- Manage brand strategy and execution for products to drive awareness, adoption, and business growth.
- Support insight generation through market research, competitive analysis, and customer understanding to inform brand strategy.
- Partner with cross-functional teams to address market challenges and support ongoing brand development.
- Monitor brand performance using market trends, customer feedback, competitor actions, and key business metrics.
- Identify opportunities to optimize messaging, campaigns, and channel mix based on performance insights.
- Support brand strategy development for pre-launch products, including positioning, target audience definition, and key message development.
- Drive launch readiness planning, including market shaping, stakeholder engagement, and preparation of commercial tools and materials.
- Build and align go-to-market plans with cross-functional teams such as Medical, Market Access, BU, Regulatory, and Legal etc.
- Oversee brand budget, timelines, etc. to ensure efficient execution.
- Ensure all marketing activities are compliant with company policies, regulatory requirements, and ethical standards.
Education: Bachelor and above degree, major in Pharmacy, medicine or marketing, MBA is a plus
Industry experiences: Minimum 5 years working experience in Pharmaceutical industry
Position experiences:
- Minimum 3 years working experience on product management or marketing
- Minimum 1 year business management background is preferred
- Biologics experience a plus. Experience in solid tumor, hematologic tumor, lymphatic system tumor etc. is a plus
Language Skills: Fluent in English both oral and written
Computer Skills: Working knowledge, especially good at Excel and PowerPoint. Good master of AI.
Mobility: Willing to travel frequently
Other Special requirement:
- Thorough understanding on the healthcare industry (pharmaceutical and medical device markets) is a plus
- Good understanding of business and product knowledge with marketing sense
- Strong communication and presentation skill with excellent interpersonal sense
- Experienced project management background in pharmaceutical company
- Strong analytical skills including business and financial management
- Should be self-motivated, creative and well organized
- Experience in new product or new indication launch is a plus
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
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