Business Development ,TV advertising platform integration / Rakuten Asset external sales - Alliance Strategy Section , Ad & Media Company (A&M)
At a glance
Mid-level Channel & Partnerships role at Rakuten. Tokyo · full-time.
Pay not stated Channel & Partnerships salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape products with product managers for Rakuten Asset sales and TV advertising platform integration
- Put project updates and proposed directions before executives for decisions
- Drive sales enablement alongside sales representatives as target products and clients expand
- Serve key clients across selling, consulting, and ongoing support
- Divide your work between stakeholder communication, research, and preparing business documents
What you bring
- Bring more than ten years in digital marketing-related work
- Bring over five years handling business development or product management and development
- Use English at business level in internal and client communications
- Work fluently in Japanese for the role's broader communication needs
Who this fits
This role suits an experienced digital marketing professional who can move between product work, new business development, sales, and key-client support. You will work with internal and external stakeholders, report to executives, and use both Japanese and English. The position is based at the Futako Tamagawa Rise Office in Tokyo.
From the employer
Job Description:
Business Overview
The Marketing Solutions business, part of the Commerce and Marketing Group of the Rakuten Group, offers comprehensive and unique solutions that leverage the transaction data held by the Rakuten Ecosystem and the technology of the Rakuten Group. These solutions enable companies to maximize the power of digital marketing and accelerate their business growth.
Department Overview
In the Alliance Strategy Department, we are responsible for new business development in the marketing solutions business through collaboration with internal and external stakeholders.
Recently, we have been working with the product development team to plan services and drive sales, enabling external use of Rakuten's internal assets in the form of platforms and tools.
For example, by offering core assets such as IDs and points as a white-label PaaS, we help companies with large membership bases domestically and internationally build ecosystems similar to Rakuten's.
Additionally, as a new initiative, we are planning a project to link Rakuten data with terrestrial TV advertising platforms.
We are designing and operating a service that uses Rakuten's unique segment attributes-centered on purchase data-and purchase lift to plan and evaluate terrestrial TV advertising, which has traditionally relied on basic demographic attributes and viewership ratings.
Position:
Why We Hire
The Rakuten Asset external sales and TV advertising platform integration initiative is still in its early stages, but as the range of target products expands and the number of client companies grows, we need to strengthen our personnel structure.
Position Details
You will be responsible for business development for Rakuten Asset's external sales and TV advertising platform integration.
1. Product management and development in collaboration with product managers.
2. Project reporting and direction proposals to executives.
3. Sales promotion in collaboration with sales representatives.
4. Handling key clients (providing end-to-end services such as sales, consulting, and support).
While the general direction and products are aligned with the company's policies, this position allows you to have significant discretion in how you utilize these resources to create substantial business opportunities. Time allocation will be roughly split between internal (1, 2) and external (3, 4) tasks, with 60% of your time spent on communication and 40% on research and document preparation. Some internal and client communications should be in English.
Work Environment
The Alliance Strategy Section (L3) is positioned directly under the Marketing Solutions business (L1.5), which is overseen by Rakuten's Executive Officers. Currently, the section consists of only one Senior Manager. Projects are advanced in close collaboration with several stakeholders from other internal departments, depending on the product and case.
Joined a Rakuten subsidiary as a mid-career hire, and after 13 years of managing and developing digital marketing products and developing new businesses through alliances with overseas venture companies, working as the current role for 2 years.
Mandatory Qualifications:
- Over 10 years of experience in digital marketing-related work
- More than 5 years of experience in business development or product management/development
- Business-level English
Desired Qualifications:
- Experience as a system engineer or system sales
- Experience in directly reporting and obtaining approvals from executive layers in companies with over 500 employees in Japan
Other Information:
Additional information on Location
Futako Tamagawa Rise Office
2-21-1 Tamagawa, Setagaya-ku, Tokyo
Additional information on English Qualification
English Requirement: Yes
*TOEIC, TOEFL, IELTS, etc.
*Details will be provided if you proceed to the selection process.
Rakuten Group, Inc. Homepage Link
- Benefits:https://corp.rakuten.co.jp/careers/benefit/
- Recruitment Information:https://corp.rakuten.co.jp/careers/information/ * Employment type is detailed
- Rakuten Culture:https://corp.rakuten.co.jp/careers/culture/
#business #strategyplanning #serviceplanner #BusinessDevelopment #adandmedia
Languages:
English (Overall - 3 - Advanced), Japanese (Overall - 4 - Fluent)Not this one either?
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