Brand Manager (RTD) - Coffee

Nestlé nestle.com Open · verified Sep 19, 2026

Bangkok Manager Brand Marketing

Mid-level Brand Marketing role at Nestlé. Bangkok.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll define consumer profiles and engagement journeys to guide brand decisions
You'll assess retail conditions and category needs to advise pricing, promotions, and channel SKUs
You'll deliver innovation and brand renovation work that keeps the coffee portfolio relevant
You'll build aligned brand plans, monitor results, and connect investment with business impact
You'll create brand ideas and experiences with agencies while strengthening company trust

What you bring

At least five years in FMCG multinational brand management and marketing
A bachelor's degree in marketing, business administration, or a related field
Strength in managing people and projects, plus planning, analysis, monitoring, and strategy
Working knowledge of leadership, coaching, and computer use
Good communication skills in both English and Thai

Who this fits

This is a full-time role based at Nestlé's head office in Bangkok. It suits a brand marketer with multinational FMCG experience who can manage people and projects, plan and analyze business activity, and work in both English and Thai.

From the employer

POSITION SNAPSHOT

Location: Head Office, Bangkok
Company: Nestlé
Department: Brand Management (Coffee)
Full-time
Minimum 5+ years of experience in Brand Management and Marketing, especially in MNC FMCG

A DAY IN THE LIFE…

Develops and updates consumer portrait, consumer engagement funnel for her/his brand.
Understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.
Contributes to development and executes strong, functionally aligned brand.
Tracks and monitors the performance, health and strategic alignment. Understands business impact and investment of her/his brand.
Contributes to the development Big Ideas, engagement strategies and creates attractive and rewarding brand experiences.
Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.

ARE YOU A FIT?

Bachelor’s degree in Marketing, Business Administration or related field.
Minimum 5 years of experience in Brand Management from FMCG (MNC)
Strong in people & project management.
Experienced in business planning, monitoring, analysis, and strategizing.
Leadership & coaching principles.
Computer Literacy.
Good command in English & Thai.