Senior Brand Manager - Mainstream Mixes
At a glance
Senior Brand Marketing role at Nestlé. Bangkok.
Pay not stated Brand Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Set the brand direction and business plans for your product group, including spending, profit targets and regulatory alignment
- Brief communications agencies and guide research partners on consumer studies, promotional materials and media execution
- Shape consumer profiles, engagement paths, pricing recommendations and channel-specific product choices
- Build the innovation pipeline and refresh products, then track brand health and business performance
- Create brand experiences with internal teams and agencies, keeping communications consistent with the brand vision
What you bring
- A marketing, business administration or related degree
- At least five years in marketing, ideally working on consumer packaged goods brands
- End-to-end experience managing a brand, plus strong English and Thai
- Clear communication and presentation skills, with the ability to work independently under pressure
Who this fits
This senior brand role suits someone who can run brand work from planning through execution and performance tracking. You’ll work from Nestlé’s head office in Bangkok and need strong English and Thai.
From the employer
POSITION SNAPSHOT
Location: Head Office, Bangkok
Company: Nestlé
Department: Brand Management (Coffee)
Full-time
Minimum 5 years' experience in marketing preferably in FMCG brands
A DAY IN THE LIFE...
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Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short- & long-term business goal, strategies, action plan, P&L and market spending and to ensure compliance and aligned with regulatory affairs.
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Develop effective Communication brief and plan and direct agencies in developing promotional materials, media and the implementation. Direct research agencies and conduct about Qualitative and Quantitative Research.
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Activate Brand Essence and Vision.
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Develop and update consumer portrait, consumer engagement funnel for her/his brand.
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Develop and update consumer portrait, understand in store environment, contribute to category strategy, defines desired relative price, provide recommendation to pricing and promotional strategy, propose SKUs for key channels and key customers.
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Ensure consumer centricity, applies Innovation levers, contribute and execute Innovation pipeline, maintain vibrancy via relevant renovation for his/her brands.
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Contribute to development and execute strong, functionally aligned brand plan. Track and monitor the performance, health and strategic alignment.
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Contribute to the development, engagement strategies and creates relevant & memorable brand experiences. Work in partnership with communication agencies and ensure all brand communication contributes to enhancing the company image of trusted leader.
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Ensure compliance and validation to all regulations and specifications.
ARE YOU A FIT?
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Bachelor’s degree in Marketing, Business Administration, or related fields
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Minimum 5 years' of experience in marketing preferably in FMCG brands
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End-to-end brand management experience
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Good command of English & Thai
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Good communication and presentation skills and can work independently
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Able to work under high pressure and have self-starter attitude
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