Senior Brand Manager

Nestlé nestle.com Open · verified Sep 19, 2026

Bangkok Senior Brand Marketing

Senior Brand Marketing role at Nestlé. Bangkok.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Grow your product group’s brand equity while directing marketing, business plans, P&L, spending, and regulatory alignment
Build communication plans, brief agencies, and oversee promotional content, media, and campaign execution
Commission qualitative and quantitative studies through research agencies to guide brand decisions
Refresh consumer profiles, engagement journeys, channel SKUs, pricing input, and promotional recommendations
Advance innovation, brand plans, performance reviews, and relevant brand experiences

What you bring

A bachelor’s degree in Marketing or Business Administration
At least five years of marketing experience, preferably with FMCG brands
End-to-end experience managing brands
Good command of English and Thai, with strong communication and presentation skills
The ability to work independently under pressure and take a self-starting approach

Who this fits

This role suits a self-directed brand marketer with end-to-end management experience and an FMCG background. You’ll work full-time from Nestlé’s head office in Bangkok and need good command of both English and Thai.

From the employer

POSITION SNAPSHOT
Location: Head Office, Bangkok
Company: Nestlé
Department: Brand Management
Full-time
Minimum 5 years' experience in marketing preferably in FMCG brands

A DAY IN THE LIFE...

Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short- & long-term business goal, strategies, action plan, P&L and market spending and to ensure compliance and aligned with regulatory affairs.
Develop effective Communication brief and plan and direct agencies in developing promotional materials, media and the implementation. Direct research agencies and conduct about Qualitative and Quantitative Research.
Activate Brand Essence and Vision.
Develop and update consumer portrait, consumer engagement funnel for her/his brand.
Develop and update consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
Ensure consumer centricity, applies Innovation levers, contribute and execute Innovation pipeline, maintain vibrancy via relevant renovation for his/her brands.
Contribute to development and execute strong, functionally aligned brand plan. Track and monitor the performance, health and strategic alignment.
Contribute to the development, engagement strategies and creates relevant & memorable brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.
Ensure compliance and validation to all regulations and specifications.

ARE YOU A FIT?

Minimum of bachelor’s degree in Marketing, Business Administration.
Minimum 5 years of working experience in marketing preferably in FMCG brands.
End-to-end brand management experience.
Good command of English & Thai.
Good communication and presentation skills and can work independently.
Able to work under high pressure and have self-starter attitude.