Brand Manager - Nestlé Purina Petcare
At a glance
Manager-level Brand Marketing role at Nestlé. Bangkok.
Pay not stated Brand Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Choose priority consumers by weighing their appeal and the brand’s ability to win, then uncover what they value
- Lead innovation and product updates for your brands, delivering pet food experiences that support the stated CSV aim
- Use shopper motivations to shape better shopping experiences, and contribute to pricing and promotion decisions
- Build joined-up brand plans, monitor brand health and results, and direct PFME and TTS investment toward priorities
- Create brand ideas and engagement experiences, then coordinate communication and media agencies on brand communications
What you bring
- At least five years in marketing management, brand building or brand communication and activation for FMCG brands
- You have worked across functions and have led innovation and renovation work
Who this fits
This full-time Bangkok role suits a brand marketer with FMCG experience who can take responsibility for innovation and renovation. It is a manager-level position focused on developing and executing brand plans.
From the employer
POSITION SNAPSHOT
Location: Head Office, Bangkok
Company: Nestlé
Business Unit/Division: Nestlé Purina Petcare
Full-time
Minimum 5 years' experience in marketing preferably in FMCG brands
A DAY IN THE LIFE…
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Choose target consumers by using attractiveness and ability to win, develop consumer insight, understand target consumer perceived values of brands
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Develop and successfully execute Bigger, Bolder and Better innovation & renovation for her/his brands
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Deliver tastiest and healthiest petfood experiences within brand portfolio in a way that contributes to CSV
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Understand shopper behaviors and motivations of target consumers and their pets, helps design shopping experience that delight consumers/shoppers. Contributes to pricing and promotion strategy
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Ensure consumer centricity, apply innovation levers, contribute and execute innovation, maintain vibrancy via relevant renovation for his/her brands
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Manage the development and execution of strong functionally aligned brand plans, responsible for the performance, health and strategic alignment. Understands business impact and prioritizes PFME and TTS investment of her/his brands.
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Contribute to the development of brand ideas, engagement strategies and create relevant and memorable brand experiences. Works in partnership with communication agencies and media agencies. Ensure all brand communication
ARE YOU A FIT?
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Minimum 5 years’ experience in marketing management, brand building, and brand communication/activation in FMCG
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Experience working in cross functional teams
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Experience leading/managing I&R
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