SENIOR BRAND MANAGER, OOH - NME

Groupe Bel groupe-bel.com Open · verified Sep 18, 2026

New Cairo Senior Brand Marketing

Senior Brand Marketing role at Groupe Bel. New Cairo.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set the Bel OOH direction, roadmap, and brand plans across Near and Middle East markets
You'll uncover growth with chefs, restaurants, caterers, hotels, and other professional foodservice users
You'll build yearly marketing plans with Sales, Trade Marketing, and local teams
You'll track market shifts, customer needs, and results, then recommend actions to improve growth
You'll lead research, professional campaigns, partnerships, events, digital work, and budget efficiency

What you bring

Bring at least eight years of marketing experience, including multinational FMCG out-of-home work
Have a bachelor's degree in marketing or a related field
Use Arabic and English fluently in a professional setting
French is an added advantage

Who this fits

This role suits a senior marketer who can shape regional foodservice strategy and coordinate closely with commercial and local teams. The position is based in New Cairo, Egypt and covers the Near and Middle East. You’ll be accountable for business results, investment efficiency, and strong stakeholder alignment.

From the employer

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

#IWorkForAllForGood

Purpose of the Role:

To lead and execute Bel Foodservice/Out-of-Home (OOH) strategy across the Near & Middle East region (NME), driving growth beyond retail by developing channel strategies, building key stakeholder relationships, and delivering effective marketing initiatives.

The role is accountable for achieving business targets and ensuring efficient budget management, in line with the overall Bel NME strategy.

Main Accountabilities:

Develop and execute BEL NME’s Foodservice/OOH vision, strategic roadmap, and brand strategies across the Near & Middle East region.
Identify and capitalize on growth opportunities in the Foodservice channel, including chefs, restaurants, catering companies, hotels, and other professional users.
Create and implement annual Foodservice marketing plans in collaboration with Sales, Trade Marketing, and local teams.
Continuously monitor market trends, customer needs, and business performance to recommend corrective actions and maximize growth.
Optimize Foodservice P&L, focusing on investment efficiency and profitability.
Lead market research and apply insights to shape actionable marketing strategies and activation plans.
Develop professional campaigns and activation programs—including chef engagement, partnerships, events, and digital initiatives—to recruit and retain foodservice professionals.
Manage partnerships with key stakeholders and ensure strong alignment with internal teams for flawless execution.

Qualifications and experience

+8 years of experience in marketing, including a relevant Multinational FMCG
Out of Home (OOH) experience is required.
Trade Marketing or Sales experience is a plus.
Bachelor’s degree in marketing or relevant degree.
Bilingual proficiency in Arabic and English is mandatory; French is a plus.

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