Assistant Brand Manager
New Cairo Manager Brand Marketing
At a glance
Manager-level Brand Marketing role at Groupe Bel. New Cairo.
Pay not stated Brand Marketing salary
RoleBrand Marketing
SeniorityManager
LocationNew Cairo
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Use retail audits, sales results and market data to spot trends, risks and room for growth
- Track competitor moves, pricing, availability, promotions and category shifts across the cluster
- Turn consumer, shopper and market findings into recommendations for brand plans
- Help take new products from concept through launch, coordinating teams along the way
- Plan and deliver campaigns across multiple touchpoints while keeping brand execution consistent
What you bring
- A bachelor's degree in marketing, business administration or a related area
- One to two years in brand, marketing, category or commercial work at an FMCG company
Who this fits
This role suits an early-career marketer with experience in brand, category or commercial work. It is based in New Cairo, Egypt and covers multiple markets.
From the employer
Job Purpose
As an Assistant Brand Manager, you will play a key role in shaping and executing brand strategies that drive category growth and strengthen brand equity. You will be responsible for translating consumer, retail, and sales insights into actionable recommendations, supporting innovation launches, and ensuring flawless execution of marketing campaigns across multiple markets.
Main Accountabilites
- Contribute to building brand equity by ensuring consistent execution of brand fundamentals and strategic initiatives.
- Assist in identifying growth opportunities through market, category, and competitive analysis.
- Conduct regular analysis of retail audit, internal sales, and market performance data to identify trends, opportunities, and risks.
- Monitor competitors, pricing, distribution, promotions, and category developments across the cluster.
- Championing a consumer-centric mindset by gathering and analyzing consumer, shopper, and market insights.
- Ensure strong coordination across functions to support seamless project execution.
- Support the development and launch of new products and innovations from concept through commercialization.
- Support the planning, development, and execution of integrated marketing campaigns across multiple touchpoints.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 1-2 years of experience in Brand Management, Marketing, Category Management, or Commercial roles within a leading FMCG company.