Sponsorship & Partnerships Lead
At a glance
Senior Channel & Partnerships role at foundr. South Yarra · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Build a qualified sponsor pipeline through research, outbound prospecting, cold outreach and business development
- Pitch tailored packages across podcasts, newsletters, social, community and events, then negotiate terms and close partnerships
- Own sponsor relationships from initial contact through campaign delivery, reporting, renewals and account expansion
- Coordinate internal teams to deliver contracted activations on time and provide partners with performance updates
- Create content and media collaborations such as podcast swaps, newsletter exchanges and co-produced content
What you bring
- At least two years in partnerships, sponsorships, media sales, business development or a related commercial role
- A track record of outbound prospecting and opening new business conversations
- Experience selling sponsorships or commercial campaigns worth about $50K+, or evidence you can grow into larger deals
- Confidence presenting to senior marketing leaders, founders and executives, with strong negotiation and account-growth ability
- Skill managing multiple campaigns and relationships while staying organised and working independently
Who this fits
This role suits an autonomous commercial operator who enjoys opening doors, building senior relationships and carrying opportunities through to close. You will report to the Founder/CEO and work remotely with flexible hours, with access to a co-working space. Sponsorship experience across podcasts, newsletters, social media, events or community is useful, as is a network in ecommerce, SaaS, advertising, technology or entrepreneurial brands.
From the employer
Remote & flexible | Work directly with our CEO | Build partnerships with leading e-commerce, tech & marketing brands
Foundr is looking for a proactive and commercially minded Sponsorships & Partnerships Lead to identify, secure and grow relationships with leading brands across ecommerce, technology, SaaS, marketing and advertising.
Reporting directly to our Founder/CEO, you'll take ownership of the complete sponsor journey from building a pipeline of prospective partners and conducting outbound outreach, through to pitching, negotiating, campaign delivery, renewals and account growth.
You'll also collaborate with and support teams across Foundr to bring these partnerships to life through our podcasts, newsletters, social channels, community, digital platforms and major online and in-person events.
This is an exciting opportunity for someone with experience in partnerships, sponsorships, business development, media sales or account management who wants autonomy, commercial ownership, variety and the opportunity to rapidly grow their professional network.
What you'll be doing
- Proactively research and identify prospective sponsors and partners across DTC, e-commerce, technology, SaaS, marketing, paid advertising and related industries, building a strong pipeline through outbound prospecting, cold outreach and business development.
- Initiate conversations and build relationships with marketing directors, CMOs, founders and other senior decision-makers, while also managing inbound sponsorship and partnership enquiries.
- Create and present compelling sponsorship proposals and tailored partnership packages across Foundr's podcasts, newsletters, social channels, community and events.
- Lead sales conversations, negotiate pricing, commercial terms and deliverables, and close longer-term partnerships with a focus on 6 and 12-month agreements.
- Act as the primary point of contact for sponsors, understanding their objectives and building strong, long-term commercial relationships.
- Collaborate with our podcast, editorial, social, community, events, marketing and production teams to deliver sponsorship commitments and activations on time and to a high standard.
- Track sponsorship performance and provide partners with progress updates, campaign reporting and performance insights.
- Lead renewal and account growth opportunities, using campaign performance, sponsor feedback and demonstrated ROI to expand packages and grow the value of existing partnerships.
- Develop creative ways for sponsors to connect with our global community through events, video, content, podcasts, newsletters and community activations.
- Identify strategic content and media partnerships with complementary brands, creators and platforms, including podcast swaps, newsletter exchanges, co-created content and distribution opportunities.
- Maintain accurate pipeline, forecasting, commercial activity and partnership records.
- Build out and grow our member benefits program for our membership community.
About you
We're looking for someone who is proactive, autonomous, commercially minded and resourceful. If you don't know the answer, you're comfortable going out and finding it. You take initiative, enjoy opening doors and are confident building relationships and moving commercial opportunities forward.
You'll ideally have:
- 2+ years' experience in partnerships, sponsorships, media sales, business development or a related commercial role.
- Demonstrated experience with outbound outreach, prospecting and developing new business opportunities.
- Experience selling sponsorships, campaigns or commercial partnerships valued at approximately $50K+, or the demonstrated ability to grow into larger $100K+ partnerships.
- Confidence presenting proposals and commercial opportunities to senior marketing leaders, founders and executives.
- Strong negotiation, relationship management and account growth skills.
- Experience coordinating campaigns, partnerships or commercial deliverables across internal teams.
- The ability to think creatively and develop partnership solutions that create genuine value for both parties.
- Strong written and verbal communication skills.
- Excellent organisation and attention to detail.
- The ability to manage multiple relationships, campaigns, projects and priorities at once.
- Experience working in a fast-paced environment.
- The ability to work autonomously while collaborating effectively across multiple teams.
- A willingness to take ownership, get involved in new projects and pursue new opportunities.
Experience selling podcast, newsletter, social media, event or community sponsorships will be highly regarded, as will an existing network across DTC, ecommerce, SaaS, advertising, technology or entrepreneurial brands.
Experience within media, publishing, education or creator-led businesses, as well as familiarity with CRM, pipeline management and campaign reporting systems, will also be advantageous.
You don't need to tick every box. If you have a strong foundation in partnerships, sponsorships or a related commercial field and the initiative to grow into the role, we encourage you to apply.
Why Foundr?
Foundr is a global media and entrepreneurial education company helping people around the world start, build and grow businesses.
We reach millions of entrepreneurs and business owners through our ecosystem, including our podcasts, 632K+ newsletter subscribers, 3.8M+ social audience, YouTube, magazine, entrepreneurial education platform, membership and coaching programs, community and major online and in-person events.
Over the years, we've featured and worked with some of the world's most recognised entrepreneurs, including Richard Branson, Mark Cuban, Arianna Huffington, Tim Ferriss, Gary Vaynerchuk and Tony Robbins.
We've helped thousands of entrepreneurs start and scale businesses, particularly across e-commerce, from fashion and skincare to wellness products and other physical product brands.
For someone working in partnerships, that creates a unique opportunity: you'll represent an established global brand while building relationships with leading organisations across the ecommerce, technology, marketing, media and entrepreneurship ecosystem.
How success will be measured
Success in this role will include:
- Building and maintaining a healthy, qualified pipeline of prospective sponsors.
- Achieving monthly and quarterly new sponsorship revenue targets.
- Growing average partnership and contract value.
- Securing longer-term 6 and 12-month partnerships.
- Strong sponsor retention and renewal rates.
- Growing existing sponsor accounts through expanded packages and longer-term commitments.
- Accurate and timely delivery of sponsorship campaigns and contracted deliverables.
- Strong sponsor satisfaction and feedback.
- Developing strategic content partnerships that generate measurable audience growth.
- Maintaining accurate pipeline, forecasting and commercial activity records.
What you'll get
- A competitive base salary, plus superannuation.
- 100% remote working, with the option to utilise our co-working space.
- Flexible working hours.
- The opportunity to work directly with our Founder/CEO.
- Significant autonomy, ownership and creative freedom.
- The opportunity to build relationships with leading global brands and platforms.
- The opportunity to sell partnerships across an established global media portfolio with genuine reach, including 632K+ newsletter subscribers and a 3.8M+ social audience.
- Exposure to sponsorships, marketing, media, community & events.
- Opportunities to support major online and in-person events.
- The chance to rapidly expand your professional network across ecommerce, marketing, technology, media and entrepreneurship.
You'll report directly to our Founder/CEO, with the potential for the reporting line to transition to a Head of Partnerships should that position be appointed in the future.
If you're a natural relationship builder who enjoys opening doors, creating commercial opportunities, negotiating great outcomes and building partnerships that deliver genuine value, we'd love to hear from you.
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