Channel Manager- Modern Trade

Channel Manager- Modern Trade

Location: Colombo, Sri Lanka
Working Model: In person
Contract Type: Permanent

Why this role matters
In your first year, you will own and drive the business profit and loss performance across all sales channels, managing a significant turnover and margin target. This role is crucial for shaping and executing a three-year category strategy that positions Flora Food Group’s portfolio for sustainable growth and profitability. You will lead initiatives that open new markets and develop new categories, ensuring our products reach kitchens across South Asia with impact. Your work directly influences how consumers experience better food through strategic channel management and customer partnerships.

What you'll do

• Lead the end-to-end business strategy and profit and loss management for all sales channels, ensuring targets for net sales value and gross margin are met.
• Develop and execute integrated route to consumer strategies tailored to each channel, including distributive trade, modern trade, and professional segments.
• Drive promotional planning and optimization, managing budgets, ROI analysis, and execution to maximize sales impact.
• Oversee product launches and portfolio management, ensuring new and reformulated products succeed in the market.
• Establish and maintain data governance and business intelligence frameworks to support informed decision-making and strategic planning.

Performance
You will own the business’s financial outcomes, delivering on turnover and margin targets while continuously optimizing channel performance. Your data-driven approach will ensure timely identification of gaps and opportunities, enabling agile adjustments that drive top-line growth and bottom-line profitability. Your leadership will be measured by the success of strategic initiatives, market expansion, and the effectiveness of promotional investments.

Care
Reporting to the General Manager South Asia, you will lead a team of six direct reports, including assistant managers and sales support staff. You will collaborate closely with marketing, finance, supply chain, sales leadership, and HR to ensure alignment and operational excellence. Your decisions will reflect a long-term commitment to building sustainable customer relationships and delivering value to all stakeholders, including distributors, modern trade partners, and consumers.

Passion
You are passionate about food and the role it plays in everyday life across diverse cultures. Your curiosity about consumer behaviour and market trends drives your innovation in channel strategies and customer engagement. You take pride in crafting customer value propositions that enhance taste, nutrition, and functionality, ensuring Flora Food Group’s products remain reliable and relevant in kitchens everywhere.

About you
You bring advanced financial acumen and a strategic mindset, with proven experience managing profit and loss and driving business growth in fast-moving consumer goods. Your expertise in route-to-consumer strategies, channel segmentation, and promotional planning is complemented by strong leadership and stakeholder management skills. You thrive in cross-functional environments and influence without authority to align teams and deliver results.

You are genuinely interested in food culture and curious about how consumer behaviour and future food trends shape innovation. You understand that strong brands are built by anticipating what’s next in taste, nutrition and functionality, and by translating insight into meaningful consumer experiences.

Where this could lead to
This role typically leads to senior leadership positions such as Sales Director or Head of Business within Flora Food Group. It also opens pathways to regional channel management roles across South Asia or global opportunities within the company. Growth is expected over several years as you build on your strategic and operational impact.

What's next
If this opportunity sounds exciting, we'd love to hear from you. Apply before: 16-Nov-2026

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.