Product Marketing Engineer
At a glance
Mid-level Product Marketing role at Edbz. Dallas · full-time.
Pay not stated Product Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build plans, strategies, and forecasts for assigned product lines while tracking customer needs
- Turn DINs into DWINs, grow NR, and protect profitability across product opportunities
- Shape product positioning, messaging, and adjacent-market plans that distinguish offerings
- Lead marketing work across new-product launch stages, from pre-RTM through post-RTM
- Track competition, customer activity, and opportunities while aligning strategies with cross-functional teams
What you bring
- A BSEE or another relevant engineering degree
- At least five years of relevant semiconductor industry experience
- Strong written, verbal, analytical, interpersonal, and problem-solving abilities
- Skill in building stakeholder relationships, working across functions, and driving results
Who this fits
This role suits a mid-level product marketing engineer who can connect semiconductor products with customer opportunities and coordinate with sales, applications, and internal teams. It is a full-time position based in Dallas, United States. The listing does not state travel, visa, management, or timezone requirements.
From the employer
Change the world. Love your job.
The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives.
Responsibilities include:
- Drive DINs to DWINs to grow NR while maintaining profitability
- Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
- Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
- Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
- Review competitive landscape and building strategies to address gaps
- Interface with customers and TI field sales/applications to support DINs
- Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
- Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.
Minimum requirements:
- Minimum education: BSEE or relevant engineering degree
- 5+ years of relevant semiconductor industry experience
Preferred qualifications:
- Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
- Strong verbal and written communication skills
- Ability to quickly ramp on new systems and processes
- Demonstrated strong interpersonal, analytical and problem-solving skills
- Ability to work in teams and collaborate effectively with people in different functions
- Ability to take the initiative and drive for results
- Strong time management skills that enable on-time project delivery
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