Product Marketing Engineer | MPP
At a glance
Mid-level Product Marketing role at Edbz. Dallas · full-time · no salary stated · we estimate $118,000–$168,900 across the United States.
Edbz has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Build business plans, marketing approaches and forecasts for assigned product lines
- Track customer needs for current and upcoming products, then identify opportunities that fit product-line goals
- Shape product positioning and messaging, including opportunities with adjacent markets and customers
- Run new-product marketing across pre-launch, launch and post-launch stages, and address competitive gaps
- Work with major customers, account managers and field teams to advance opportunities and coordinate marketing activity
What you bring
- A bachelor's degree in electrical engineering
- At least five years of relevant experience
Who this fits
This role suits someone who can connect product marketing with customer and field-sales work, while coordinating plans across functions. You'll need to manage ongoing opportunity follow-up and carry new-product marketing through its lifecycle.
From the employer
Change the world. Love your job.
The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives.
Responsibilities include:
- Drive DINs to DWINs to grow NR while maintaining profitability
- Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
- Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
- Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
- Review competitive landscape and building strategies to address gaps
- Interface with customers and TI field sales/applications to support DINs
- Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
- Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.
Minimum requirements:
- Bachelor's degree in electrical engineering
- 5 years of relevant experience
Preferred qualifications:
- Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
- Strong verbal and written communication skills
- Ability to quickly ramp on new systems and processes
- Demonstrated strong interpersonal, analytical and problem-solving skills
- Ability to work in teams and collaborate effectively with people in different functions
- Ability to take the initiative and drive for results
- Strong time management skills that enable on-time project delivery
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