Product Marketing Engineer

Edbz Open · verified Sep 10, 2026

Dallas Full-time Mid-level Product Marketing

Mid-level Product Marketing role at Edbz. Dallas · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set priorities for analog power product lines using customer, market, and competitor input
Shape product positioning, messaging, and pricing to support market share and revenue
Gather design needs from customers and sales, then guide engineering product definitions
Create sales materials, technical presentations, and plans for product launches
Review product results and competitive shifts to identify portfolio improvements

What you bring

A bachelor's degree in electrical engineering, computer engineering, electrical and computer engineering, or a related field
At least one year in product marketing, applications engineering, or a technical business role within semiconductors
Working knowledge of analog power products such as DC/DC converters, LDOs, or battery management ICs
Ability to turn customer, technical, and competitive input into product strategy and present it to executives and customers
Strong collaboration, initiative, prioritization, and time management across engineering, sales, and business development

Who this fits

You’ll suit this role if you can combine technical semiconductor knowledge with market judgment and customer-facing communication. The position is based in Dallas and involves close work with engineering, sales, business development, customers, and executive audiences. The listing does not state remote, travel, or visa requirements.

From the employer

Product Marketing Engineer

Change the world. Love your job.

Texas Instruments is seeking a Product Marketing Engineer to join our Analog Power Products organization in Dallas. In this role, you will combine your technical background with market insight to define product strategy, drive product roadmaps, and grow revenue for TI's analog power product lines.

Product Marketing Engineers at TI are the voice of the market. You will use a blend of technical knowledge and business acumen to define products customers want, position them competitively, and work across engineering and sales to drive adoption and growth.

Responsibilities include:

Define and prioritize product roadmaps for assigned analog power product lines based on customer, market, and competitive analysis
Develop product positioning, messaging, and pricing strategies that drive market share and revenue growth
Engage with customers and TI's sales teams to understand current and future design needs
Collaborate with systems and design engineering teams to influence new product definitions
Monitor the competitive landscape and develop differentiated technical positioning
Create marketing collateral, product briefs, and technical presentations that enable the sales force and drive customer engagement
Track product performance metrics and identify portfolio optimization opportunities
Support new product launches including sampling strategies, announcement, and customer engagement plans

Minimum requirements:

Bachelor's degree in Electrical Engineering, Computer Engineering, Electrical and Computer Engineering, or related field
1+ years of experience in product marketing, applications engineering, or a technical business role in the semiconductor industry

Preferred qualifications:

Technical knowledge of analog power products including DC/DC converters, LDOs, battery management ICs, or similar
Experience developing product roadmaps and competitive analyses
Familiarity with market research and customer engagement processes
Strong business and financial acumen including experience with pricing and portfolio analysis
Demonstrated ability to synthesize customer, competitive, and technical inputs into actionable product strategy
Excellent communication skills with the ability to present technical content to executive and customer audiences
Prior experience in applications engineering is a strong plus - customer-facing technical experience translates directly to this role
Ability to work effectively in cross-functional teams spanning engineering, sales, and business development
Ability to take initiative and drive for results with strong time management and prioritization skills