Product Marketing Engineer

Edbz Open · verified Sep 19, 2026

Dallas Full-time Mid-level Product Marketing

Mid-level Product Marketing role at Edbz. Dallas · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll manage customer opportunities from initial demand through product evaluation, design-in, and revenue growth
You'll shape product positioning, messaging, and lifecycle marketing for automotive radar products
You'll track customer needs, competitive gaps, pricing activity, samples, visits, and other opportunity updates
You'll coordinate with customers, sales, applications, technical, operations, and other teams to move opportunities forward
You'll build plans, forecasts, and strategies that grow product lines while protecting profitability

What you bring

You have a bachelor's degree in electrical, ECE, computer, or another relevant engineering field
You bring at least two years of relevant engineering experience
You can communicate clearly, build stakeholder relationships, and work across functions
You can learn new systems quickly, solve problems analytically, manage time, and deliver projects on schedule
You understand embedded systems and can take initiative to achieve results

Who this fits

This role suits an engineer who can connect technical product details with customer needs, marketing strategy, and commercial execution in automotive applications. It is a full-time position in Dallas. Texas Instruments states that it will not sponsor visas or work authorization for this job.

From the employer

Change the world. Love your job.

The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives.

This role sits in TI's Low Power Radar - automotive business line, focused on fast-growing automotive applications: in-cabin monitoring, kick-to-open sensing, parking assist, blind spot detection, and door obstacle detection. Product Marketing Engineers own customer opportunities end-to-end - from demand creation and initial exploration through device evaluation, design-in, and revenue management - developing product positioning, gathering customer feedback, and driving cross-functional action across technical, sales, and operations teams to close gaps and grow the business.

Responsibilities include:

Drive DINs to DWINs to grow NR while maintaining profitability
Maintain close relationships with top tier customers and the respective account managers to understand opportunities
Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
Review competitive landscape and building strategies to address gaps
Interface with customers and TI field sales/applications to support DINs
Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.

Texas Instruments will not sponsor job applicants for visas or work authorization for this position.

Minimum requirements:

Bachelor's degree in Electrical Engineering, ECE, Computer Engineering or relevant engineering field
2 years of relevant engineering experience

Preferred qualifications:

Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
Strong verbal and written communication skills
Ability to quickly ramp on new systems and processes
Demonstrated strong interpersonal, analytical and problem-solving skills
Ability to work in teams and collaborate effectively with people in different functions
Ability to take the initiative and drive for results
Strong time management skills that enable on-time project delivery
Understanding of embedded systems