Strategic Alliances Manager

Barco barco.com Open · verified Sep 25, 2026

Kortrijk Manager Channel & Partnerships

At a glance

Mid-level Channel & Partnerships role at Barco. Kortrijk.

Pay not stated

RoleChannel & Partnerships

SeniorityManager

LocationKortrijk

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build a partner pipeline by finding ecosystem companies that fit the Control Room strategy
Manage executive relationships and serve as the main commercial contact for global partners
Negotiate partner contracts, framework agreements, and commercial deal structures
Launch joint go-to-market plans with Sales and Marketing to create pipeline, co-selling, and revenue
Track partner KPIs, pipeline, revenue, and engagement while coordinating technical integrations

What you bring

Bring eight to twelve or more years in B2B technology partnerships, alliances, or business development
Show that you have built and expanded strategic partnerships and broader ecosystems
Bring strong contract negotiation, commercial structuring, and deal-making experience
Manage senior stakeholders well across Sales, Product, Marketing, and Services
Use AI tools routinely and pair commercial judgment with enough technical understanding of platforms and integrations

Who this fits

This role suits a commercially minded partnerships leader who can connect executive relationships, technical delivery, and field execution. You will work across Sales, Product, Marketing, Services, and a technical counterpart. The position is based in Kortrijk, Belgium, is full time, and includes travel of up to twenty percent.

From the employer

To support the continued growth of our Control Rooms Business Unit, Barco is seeking a Strategic Alliances Manager. In this role, you will help expand the Control Rooms ecosystem by developing strategic partnerships that increase market reach and strengthen solution value. You will own the commercial partner lifecycle from identification through execution, working closely with a technical counterpart to transform partnerships into scalable solutions and business growth.

Key Responsibilities

Build the Strategic Alliance Program to scout and identify high-value partners aligned with the Barco Control Room strategy, in close collaboration with Segment Marketing. Translate market insights and ecosystem needs into a focused partner pipeline.
Identify, secure, and own executive relationships with key global ecosystem partners, acting as the primary commercial point of contact. Build long-term, trust-based relationships that unlock strategic and commercial opportunities.
Lead negotiation of contracts, frame agreements, and commercial models with strategic partners, ensuring alignment with Barco’s business objectives.
Define and execute joint Go-to-Market and Marketing plans, in close collaboration with the Segment Lead & Marketing lead, to drive pipeline, co-selling, and revenue.
Orchestrate cross-functional execution with Sales and Marketing to embed partnerships into the field, ensuring local Sales Managers are fully enabled to own and drive execution and outcomes.
Partner with your technical counterpart to deliver integrations, joint solutions, and execution. Ensure seamless alignment between commercial intent and technical feasibility to accelerate time-to-market.
Drive partner performance through KPIs, business reviews, and continuous optimisation. Monitor pipeline, revenue contribution, and engagement, and intervene proactively to maximise impact.
Act as the internal voice of Strategic Alliances, aligning Sales, Product, and Marketing around ecosystem execution. Influence roadmap, positioning, and GTM priorities based on partner and market feedback.

Your Profile

8–12+ years in partnerships, alliances, or business development in B2B technology
Proven track record in building and scaling strategic partnerships and ecosystems
Strong experience in contract negotiation, commercial structuring, and deal-making
Excellent executive stakeholder management and relationship-building skills
Ability to operate cross-functionally across Sales, Product, Marketing, and Services
Strong commercial mindset combined with sufficient technical affinity (platforms, integrations)
You naturally integrate AI tools into your daily workflow to boost efficiency, insight, and customer value.
You have an entrepreneurial mindset: enthusiastic, committed, and business savvy to navigate the ecosystem
You are willing to travel up to 20% of your time.

Our Offer

Access to a wide range of internal training opportunities through Barco University to support your professional development.
The opportunity to work for an international market leader where innovation matters.
A competitive salary package.
A full-time salaried position.