Senior Performance Marketing Manager

AppNation appnation.co Open · verified Aug 17, 2026

Hybrid İstanbul Full-time Senior Performance Marketing

Senior Performance Marketing role at AppNation. İstanbul · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build and expand paid acquisition across major ad and growth platforms
Optimize campaigns for ROAS and sustained user growth
Shape ad concepts with creative teams and refine them from performance data
Turn attribution and dashboard analysis into growth decisions
Use marketing insights to improve onboarding, monetization, and retention

What you bring

At least three years managing user acquisition for iOS and Android apps
Hands-on experience with Google Ads, Apple Search Ads, Meta, and TikTok
Knowledge of AppsFlyer or Adjust, SKAN, and subscription business models
Strong analytical ability, creative strategy experience, and cross-team communication skills
Ownership of multiple products and delivery in a fast-paced setting

Who this fits

You'll suit this role if you enjoy owning growth for multiple mobile products and using data, experimentation, and creative testing to guide decisions. The position is based in İstanbul, Türkiye with hybrid work, and requires professional English. You’ll work across marketing, product, creative, data, and platform partners in a fast-moving environment.

From the employer

About AppNation

We build AI-powered mobile apps that reach millions of users worldwide.

Since 2021, AppNation has been creating products across AI, productivity, and mobile experiences. Our apps, including Genie, Translate AI, and Arch, have reached 90M+ users globally and ranked among the top apps in 30+ countries.

We are a team of builders, designers, and engineers who move fast, take ownership, and create products used by millions.

About the Role

We're looking for a Senior Performance Marketing Manager to lead the growth of our AI-powered mobile products.

You'll own the user acquisition strategy for a portfolio of apps, working at the intersection of marketing, product, creative, and data. From scaling paid acquisition to influencing product decisions, you'll drive sustainable growth while experimenting, learning, and making an impact at a global scale.

What You’ll Do

Plan, launch, and scale high-budget user acquisition campaigns across Google Ads, Apple Search Ads, Meta, TikTok, and other growth channels.
Own growth performance, continuously optimizing campaigns to maximize ROAS and drive sustainable user acquisition.
Partner with creative teams to develop high-performing ad concepts, write creative briefs, and iterate quickly based on performance insights.
Analyze campaign performance using attribution platforms and internal dashboards to turn data into actionable growth decisions.
Collaborate closely with Product teams to improve onboarding, monetization, and retention through marketing insights.
Build strong relationships with platform partners such as Google, Apple, and Meta to unlock new growth opportunities.
Continuously experiment with new channels, bidding strategies, audience segments, and AI-powered marketing tools to identify the next growth opportunities.

What We're Looking For

3+ years of experience managing user acquisition campaigns for mobile apps across iOS and Android.
Strong hands-on experience with Google Ads, Apple Search Ads, Meta, and TikTok. Experience with AppLovin is a plus.
Experience with mobile attribution platforms such as AppsFlyer or Adjust, as well as a solid understanding of SKAN and subscription-based business models.
Strong analytical skills with the ability to transform data into clear, actionable growth strategies.
Experience developing creative strategies and collaborating with design teams to produce high-performing advertising creatives.
Ability to take ownership, manage multiple products, and deliver results in a fast-paced environment.
Strong communication skills and the ability to collaborate effectively across marketing, product, and creative teams.
Professional proficiency in English.

Why AppNation?

Build and scale products reaching millions of users globally.
Work with talented people in a fast-moving AI-first environment.
Take ownership and see your impact directly in the products you build.
Grow quickly with opportunities to lead projects and shape technical decisions.
Enjoy competitive compensation and benefits, including private health insurance, meal and commute support, relocation support, and flexible working options.

Our Hiring Process

Application Review → Interview → Technical Assessment → Final Interviews

At AppNation, we set ambitious goals and challenge ourselves to build products that reach millions of people. We value curiosity, ownership, and continuous growth. If this role excites you and you're ready to make an impact, we'd love to hear from you.

Apply now—we're excited to meet you.