Performance Marketing Lead
Senior Performance Marketing role at Almedia. Berlin · full-time · €80,000–€120,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own the full performance marketing strategy, pushing daily ad spend toward the $100k+ target while optimizing acquisition and lifetime value
- Run high-budget acquisition campaigns across Meta, TikTok, and Google's full suite, keeping the channel mix balanced
- Control multi-million dollar budgets on your own call, moving spend to winners and cutting what underperforms
- Research, test, and launch brand-new acquisition channels to reach untapped audiences
- Build measurement frameworks and turn multi-channel data into insights leadership can act on
What you bring
- Seven or more years in performance marketing, having scaled acquisition budgets to $100k+ daily
- Hands-on depth with Google Ads and app install networks, knowing each platform's optimization levers
- A track record of standing up new acquisition channels from scratch
- Skill at dissecting performance data, building attribution models, and reasoning from unit economics
- Background in mobile apps, fintech, or gaming preferred, with fluency in retention and monetization
Who this fits
This is a senior, hands-on growth leadership role for someone accountable for aggressive targets and large budgets, working closely with product, data, engineering, and creative teams. It suits an operator who moves fast and adjusts as platforms and markets shift. The job is full-time and onsite in central Berlin, and Berlin-based employees receive equity. Pay is stated at 80,000 to 120,000 EUR per year.
From the employer
This isn’t your regular job. Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000).
We are building the future of marketing by rewarding our community of over 70 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world.
This isn’t your regular job. Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000).
We are building the future of marketing by rewarding our community of over 60 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world.
Performance Marketing Lead
Salary range: €80 000 - 120 000 /annum
We’re looking for a Performance Marketing Lead to take full strategic ownership of scaling Almedia's user acquisition to the next level. This pivotal role demands a visionary leader with a proven track record of managing and optimizing large-scale performance marketing operations across diverse channels. You will be directly accountable for aggressive growth targets and multi-million dollar budgets, instrumental in maximizing our overall market footprint and driving significant daily ad spend across Meta, Google, TikTok, and beyond.
What You'll Do 🎯
Develop & Own Growth Strategy: Design and execute the overarching performance marketing strategy to achieve ambitious daily ad spend goals (targeting $100k+ USD/day), continually optimizing for User Acquisition (UA) and Lifetime Value (LTV).
Lead Multi-Channel Execution: Direct high-budget UA campaigns across a diverse portfolio including Paid Social (Meta, TikTok) and Google Ads (Search, Display, App Campaigns, YouTube), ensuring a balanced and high-performing channel mix.
Strategic Budget Allocation: Manage multi-million dollar budgets with full autonomy. You will make data-driven decisions to shift spend toward high-performers and pause underperforming initiatives to ensure optimal ROI and maximum scale.
Identify & Launch New Channels: Proactively research, test, and lead the successful launch of new UA channels from scratch, expanding our reach to untapped audiences and fostering continuous growth.
Cross-Functional Growth Leadership: Collaborate strategically with Product, Data, Engineering, and Creative teams to identify new growth levers, improve conversion funnels, and ensure creative assets align with channel-specific best practices.
Advanced Analytics & Reporting: Establish robust measurement frameworks and conduct deep-dive analyses on multi-channel performance. You will translate complex data into executive-level insights that drive immediate strategic action.
What You'll Bring 💡
Extensive Strategic Leadership: Senior-level experience (7+ years) in performance marketing, with a demonstrable track record of scaling UA budgets to $100k+ USD daily.
Platform Agnostic Expertise: Deep, hands-on expertise across Google Ads, and App Install Networks. You understand the unique algorithms and optimization levers of each platform.
New Channel Development: Proven ability to identify and successfully scale new acquisition channels from the ground up.
Analytical Rigor: Proficiency in dissecting complex performance data, building attribution models, and formulating high-impact strategies based on unit economics.
Industry Preference: Experience in mobile apps, fintech, or gaming is highly preferred, with a strong grasp of user retention and monetization dynamics.
What Makes You a Great Fit 🌟
Growth-Obsessed Strategist: You are a visionary leader who thrives on unlocking massive scale and pioneering new avenues for user acquisition.
Data-Driven & Accountable: You possess an unparalleled ability to translate data into budget decisions and are fully accountable for delivering on aggressive growth targets.
Agile Operator: You excel in fast-paced environments, capable of pivoting strategies quickly as market dynamics and platform algorithms shift.
Why Almedia? 🎁
Own Our Growth: We offer all Berlin-based employees equity in Almedia to truly be a part of our success.
Scale With Almedia: Grow alongside a startup that has been profitable from day one.
Central Berlin Office: Work from a fully-stocked modern office built for collaboration, accessible from all around Berlin.
Other Benefits: Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club, and more.
We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth. Almedia is an equal opportunity employer. We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.