Performance Marketing Manager
Mid-level Performance Marketing role at DualEntry. New York City · full-time · $160,000–$200,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Manage paid acquisition on Google, Meta, TikTok, Instagram, YouTube, LinkedIn, Reddit, and X
- Create and test more than ten ad ideas weekly with the designer and outside creative partners
- Add programmatic, podcast, and CTV channels as proven campaigns support more investment
- Track results from awareness through leads and pipeline, then brief sales and marketing leaders
- Improve attribution, audiences, creative, and ROAS through testing, cohorts, and segmentation
What you bring
- Bring three to five years of experience managing digital marketing campaigns
- Use LinkedIn Campaign Manager, Google Ads, and/or Meta Ads Manager in practice
- Have managed monthly budgets from $50K to $250K while keeping performance efficient
Who this fits
You’ll suit this role if you enjoy hands-on campaign management, creative testing, measurement, and budget growth. It is an onsite position in the USA within a collaborative office environment. DualEntry describes a fast, high-trust workplace with demanding goals, and offers visa and permanent-residence sponsorship plus help with moves to New York.
From the employer
About DualEntry
DualEntry is building the OS for finance.
Every business needs a financial system of record, yet the world's largest fintech market ($220B+) still runs on software from the 1990s. DualEntry's AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk.
In just 2 years we've raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies.
We hire outliers - people who have achieved difficult things, in their careers or beyond. You'll find leaders, colleagues who've competed at the highest levels of sport, performed on Broadway, trained with UFC champions and founded the country’s largest Python community.
Where You'll Create Impact
Run and optimize campaigns across Google, Meta, Tiktok, Instagram, Youtube, LinkedIn, Reddit, and X while managing budgets, testing creative, and driving down CAC week over week
Test 10+ new ad concepts per week across channels, working with our designer and creative partners to iterate on what's converting
Stand up new channels (programmatic, podcast ads, CTV) as we prove out the core ones and expand spend
Own performance reporting from top-of-funnel through lead and pipeline generation, delivering regular readouts to the sales and marketing leadership
Set up or significantly improved conversion tracking and attribution
Optimize campaigns, audiences, and creative strategy to improve ROAS across the performance marketing ecosystem
Conduct A/B testing, cohort analysis, and customer segmentation to improve campaign performance
What Sets You Up for Success
3-5 years of experience managing digital marketing campaigns
Hands-on experience with LinkedIn Campaign Manager, Google Ads and/or Meta Ads Manager
Managed $50K-$250K/month in spend and scaled budgets while maintaining efficiency
Why You’ll Thrive Here
Significant equity ownership in one of the top AI companies in the world
You’re joining early and will grow with DualEntry
Your feedback shapes the product directly
High-speed, high-trust environment with high expectations
Meet the Team
Jan made sure we were the ones being understood. Owned marketing messaging, positioning, and voice. Redesigned the DualEntry website in her first 90 days. Also launched a bi-coastal NYC/SF campaign covering over 100+ billboards that lifted brand visibility and awareness
Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!
George grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work.
Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to HubSpot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards.
Compensation & Benefits
Equity: $40,000 - $60,000
Base Salary: $160,000 - $200,000
Medical, dental & vision insurance
One Medical membership
Mental health support (Talkspace)
Fertility & family-building support (Kindbody)
Virtual healthcare (Teladoc Health)
401(k) benefits
Commuter benefits
Learning & development budget for courses, certifications & language learning
Unlimited AI tokens
AI skills development & enablement
Visa & permanent residence sponsorship
Relocation support for employees moving to New York
Flexible PTO (27 days, including public holidays)
Collaborative, in-office culture with no bureaucracy
Snacks, drinks, team events & more
“We're not building a marketing team that follows the playbook. We're building the one people copy and study for years to come”
Jan Abaza, Founding Product Marketing Manager at DualEntry
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