Performance Marketing Manager

Dentsuaegis Open · verified Oct 21, 2026

Istanbul Full-time Manager Performance Marketing

At a glance

Manager-level Performance Marketing role at Dentsuaegis. Istanbul · full-time.

Pay not stated Performance Marketing Manager salary

RolePerformance Marketing

SeniorityManager

LocationIstanbul

EmploymentFull-time

PostedOct 21, 2026 · today

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Build media plans that connect awareness and brand equity with conversions, traffic, pre-orders and loyalty
Run campaigns across Google, Meta, TikTok, Snapchat and programmatic channels, tuning spend and audience targeting
Lead client reviews, manage budgets and forecasts, and turn campaign data into clear commercial recommendations
Work with analytics, planning and creative teams on tracking, dashboards and media-to-creative alignment
Manage and coach junior specialists while coordinating practices and requests with regional teams

What you bring

Four to six years managing digital media in a fast-moving agency setting
Hands-on expertise across Meta, Google, TikTok, Snapchat and other listed advertising platforms
A record of full-funnel campaigns, including complex launches and pre-order periods
Advanced analytics skills, plus full professional English and Turkish proficiency

Who this fits

This manager role suits someone who has run both brand and acquisition campaigns and can lead client relationships while developing junior team members. The role is based in Istanbul and calls for full professional proficiency in Turkish and English.

From the employer

At dentsu, we look for the elite in their field to drive integrated growth solutions that "innovate to impact." As the Performance Manager dedicated to you will own the full-funnel digital activation strategy
While lower-funnel acquisition and ROAS remain core targets, your primary challenge will be orchestrating cohesive, end-to-end user journeys - from awareness and brand equity to conversion and loyalty. You will lead client relationships, manage a dedicated team of execution specialists, and turn raw digital data into high-impact commercial insights.

Job Description:

Key Responsibilities

1. Full-Funnel Strategy & Media Activation

Integrated Activation: Design and execute holistic, full-funnel digital media strategies that bridge upper-funnel brand awareness (launches, equity) with lower-funnel performance metrics (conversions, web traffic, pre-orders).
Multi-Platform Orchestration: Oversee and optimize complex, highly visible campaigns across Google (Search, PMax, YouTube), Meta, TikTok, Snapchat, and Programmatic environments (DV360/native display).
Audience Architecture: Build a sophisticated first, second, and third-party data strategy to ensure precision targeting across the entire consumer consideration cycle.

2. Account Management & Client Leadership

Primary Point of Contact: Serve as the strategic digital advisor to the Samsung Turkey brand and media teams, leading weekly & monthly performance reviews, and quarterly business reviews (QBRs).
Expectation Management: Confidently navigate fast-paced, high-stakes client requests, translating complex digital technicalities into clear business outcomes for senior stakeholders.
Financial Accountability: Manage large-scale client budgets, ensuring highly accurate pacing, financial forecasting, and optimal cross-channel budget allocation based on live performance data.

3. Reporting, Analytics & Insights Delivery

Data Storytelling: Look beyond standard vanity metrics to deliver deeply analytical, actionable insights that uncover the why behind performance data.
Measurement Frameworks: Partner with data and analytics specialists to implement advanced tracking infrastructure, attribution modelling, and cross-device measurement parameters.
Dashboard Ownership: Supervise the accuracy and continuous improvement of automated client reporting dashboards.

4. Team Leadership & Collaboration

Talent Development: Directly manage, mentor, and upskill a team of junior performance executives and specialists, promoting functional excellence and a culture of continuous learning.
Regional Collaboration: Work closely with dentsu’s regional team to ensure best practices are consistently applied, while managing all routine and ad hoc RHQ requests.
Cross-Functional Alignment: Work closely with the integrated client/planning team, and external creative partners to ensure media placements match the creative asset intent at every layer of the funnel.

Required Skills & Qualifications

Experience: 4 to 6 years of hands-on digital media experience within a fast-paced media agency environment. Prior experience managing high-visibility consumer electronics, tech, or major retail accounts is highly preferred.
Platform Mastery: Certified expert with deep operational knowledge of Meta Ads Manager, Google Ads (including SA360/DV360), TikTok Ads Manager, Snapchat Ad Manager, and leading DSPs.
Funnel Fluency: Demonstrable track record of successfully running full-funnel branding-to-performance activations, with clear experience handling complex product launches and pre-order windows.
Analytics Capability: Strong analytical mind with advanced skills in Google Analytics 4 (GA4), Adobe Analytics Excel, and data visualization tools.
Languages: Turkish / Full professional proficiency in English is mandatory to effectively communicate with local and regional teams.

Location:

Istanbul

Brand:

Dentsu

Time Type:

Full time

Contract Type:

Permanent