Performance Marketing Manager

Bigger Games biggergames.com Open · verified Aug 17, 2026

On-site Istanbul Full-time Manager Performance Marketing

Mid-level Performance Marketing role at Bigger Games. Istanbul · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll run and improve user-acquisition campaigns across Facebook, Google, AppLovin, and other networks
You’ll use UA data to uncover growth opportunities and guide campaign decisions
You’ll test fresh approaches while building relationships with advertising networks
You’ll work with marketing artists on stronger creatives and track competitor activity
You’ll monitor monetization channels to help increase lifetime value

What you bring

A university degree in engineering, mathematics, economics, or a related discipline
At least five years of relevant business or market experience
Knowledge of user acquisition across Facebook, Google, AppLovin, and comparable ad networks
Strong analytical and data interpretation skills, with a results-driven mindset
Interest in mobile gaming, careful attention to detail, and a good feel for gameplay

Who this fits

This role suits a results-focused marketer who enjoys mobile games, follows performance metrics closely, and wants to work in a fast-moving gaming environment. You’ll work onsite in Istanbul, Turkey, with relocation support available if needed. The role may also include attending global industry conferences.

From the employer

We're looking for a Performance Marketing Manager responsible for establishing and executing strategies to touch millions of users, working with a talented team.

At Bigger Games, we aim to reach millions of users, and our Marketing team is the key player that will help us fulfil this mission.

If you are a talented and passionate performance marketing manager who loves games and shares our passion for enjoying and crafting games, come and join us!

ABOUT THIS ROLE:

Manage and optimize all campaigns on all channels, such as Facebook, Google, and other ad networks, by data-driven decisions.
Constantly test new tactics, new campaigns, and new ad networks to improve the UA process.
Work closely with ad networks and manage the relationships
Analyze the UA data and identify the growth opportunities
Understand the market dynamics, UA tools and users to improve the whole UA process
Work together with marketing artists to create better-performing creatives
Closely follow the competition and gather market intelligence to establish new best practices
Optimize and track monetization channels to improve LTV

YOU COULD BE A GREAT FIT IF:

University degree in Engineering, Mathematics, Economics or relevant fields
5+ years minimum relevant business / market experience
Knowledge of how to do UA on ad networks such as Facebook, Google, AppLovin, etc.
Outstanding analytical skills to make data-driven decisions and strength in data analysis
A good sense of gameplay experience and special attention to detail
Strong knowledge and interest in mobile gaming
Being results-oriented and metric-driven

BONUS POINT IF:

You’ve played Tasty Match: Cook and Puzzle and explored the game. If not, now’s a great time to start!
You’re curious about the gaming industry and eager to learn more.
You enjoy working in fast-moving, dynamic environments.

BENEFITS:

Be part of a top-tier team, learn from the best, and create games players love.
Competitive compensation.
Health insurance with unlimited coverage.
A beautiful, centrally located office in the heart of Istanbul.
Opportunities to attend global conferences and stay connected with the industry
Relocation support to make your move hassle-free if needed.

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