Performance Marketing Specialist

Spyke Games Open · verified Aug 22, 2026

On-site Istanbul Full-time Mid-level Performance Marketing

Mid-level Performance Marketing role at Spyke Games. Istanbul · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run worldwide user-acquisition campaigns across Google, Facebook, IronSource, Unity, ad networks, and DSPs
Use performance results to launch, monitor, and refine mobile marketing campaigns
Review creative results, work with Marketing Artists, and lead ongoing testing
Find expansion opportunities across channels and geographies, including new campaign ideas
Partner daily with Product to improve new-player experiences and app-store results

What you bring

You hold a relevant bachelor’s degree and bring a strongly data-focused mindset
You are highly capable in MS Excel and experienced with mobile advertising and campaign management
You know measurement platforms such as Appsflyer or Adjust, plus Firebase, BigQuery, Looker, or Tableau
You solve problems analytically and work effectively with teams across the organization
You communicate clearly and build strong working relationships

Who this fits

You’ll suit a data-led performance marketer who enjoys testing, creative analysis, and finding growth opportunities for mobile games. The role is full-time and requires onsite work in Istanbul, Türkiye. You’ll collaborate closely with Marketing Artists and Product in a fast-moving, team-oriented environment.

From the employer

About Spyke Games
We are a leading mobile gaming company founded by gaming veterans who have built and scaled massive gaming businesses for the past decade.
We want to build the next generation of mobile game franchises to be played by millions of people around the globe for years. We are bringing together the smartest, the most talented and ‘fun to work with’ group of people united around this single mission. Fostered with team spirit and collaboration, we strive to create a passionate, energetic and eager to learn “geek” culture focused on games.
We’re looking for an experienced Performance Marketing Specialist to help grow and optimize our mobile games. At Spyke, you will be working in a fast-paced, hyper-growth environment with some of the smartest minds in the industry. In this role, you will play a key role in getting our games to millions of players worldwide.

Job Responsibilities

Managing global mobile marketing campaigns on channels such as Google, Facebook, IronSource, Unity, various ad networks and DSPs, etc.
Creating, monitoring, and constantly optimizing marketing campaigns based on performance data
Analyzing creative performance and communicating/brainstorming with Marketing Artists
Running AB tests, experimenting, and learning constantly
Identifying growth opportunities across channels, geos, and through innovation within existing campaigns
Collaborating with the Product team on a daily basis to offer the best experience to our new players
Optimizing our games’ app store performance
Promoting data culture across the organization

Job Requirements

Relevant Bachelor degree
Data-obsession
Excelling with MS Excel
Experience with mobile advertising channels
Experience with marketing campaign management
Expertise with marketing measurement tools such as Appsflyer or Adjust
Experience using tools such as Firebase, BigQuery, Looker, Tableau
Distinctive problem-solving and analytical skills
Ability to successfully work and partner across multiple functions in an organization
Excellent communication and interpersonal skills

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