AVP, Specialist, Martech Orchestration Product Owner (Enterprise Performance Marketing & Platform), Group Marketing & Communications
At a glance
Mid-level Performance Marketing role at Dbs. Singapore - Central · full-time.
Pay not stated Performance Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the vision, roadmap, priorities, and success measures for enterprise MarTech orchestration platforms
- Turn stakeholder needs into user stories, acceptance tests, and delivery plans for platform work
- Guide Agile teams from solution design through build, testing, launch, and post-launch review
- Improve integrations, adoption, governance, and campaign processes across marketing platforms
- Use data, experimentation, automation, and AI to strengthen personalisation, customer journeys, and marketing productivity
What you bring
- A bachelor’s degree in marketing, business, information technology, engineering, or a related discipline
- Relevant work in MarTech, campaign orchestration, product ownership, or marketing platform delivery
- Experience leading cross-functional Agile teams and complex technology initiatives
- Working knowledge of customer journeys, data integration, personalisation, analytics, and campaign operations
- Experience with Unica, Tealium, Google Analytics, Cvent, or comparable MarTech tools
Who this fits
You’ll suit a mid-level product owner who can connect marketing, technology, data, analytics, business units, and country teams. The role is based at DBS Asia Central in Singapore and is a full-time employee position.
From the employer
Business Function:
Group Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing, and research to differentiate - and elevate - our brand from the rest of the competition.
Role Overview:
Lead the strategy, delivery, and continuous improvement of enterprise MarTech orchestration platforms. Collaborate with Marketing, Technology, Data, and country teams to enable personalised customer engagement, strengthen marketing performance, and improve operational efficiency.
Key Responsibilities
- Define and manage the product vision, roadmap, priorities, and success measures for MarTech orchestration platforms.
- Engage with business stakeholders to understand their needs and translate them into clear user stories, acceptance criteria, and delivery plans.
- Lead Agile teams through solution design, development, testing, deployment, and post-implementation review.
- Drive platform integration, user adoption, governance, and the continuous improvement of campaign processes.
- Collaborate with Marketing, Technology, Data, Analytics, business units, and country teams to align priorities and manage dependencies.
- Apply data, experimentation, automation, and AI to improve personalisation, customer journeys, and marketing productivity.
- Monitor platform performance, delivery risks, stakeholder outcomes, and the business value delivered.
Requirements
- Bachelor’s degree in marketing, Business, Information Technology, Engineering, or a related discipline.
- Relevant experience in MarTech, campaign orchestration, product ownership, or marketing platform delivery.
- Proven ability to lead cross-functional Agile teams and manage complex technology initiatives.
- Sound understanding of customer journeys, data integration, personalisation, analytics, and campaign operations.
- Strong stakeholder management, communication, prioritisation, and problem-solving skills.
- Experience with MarTech platforms, cloud integrations, APIs, and AI-enabled marketing solutions would be an advantage.
- Martech Tools experience and understanding [Unica, Tealium, Google Analytics, Cvent etc.]
Location:
DBS Asia CentralJob:
Marketing and CommunicationsSchedule:
RegularEmployee Status:
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