Social Media Manager

Welltech welltech.com Open · verified Sep 13, 2026

Remote Lithuania Full-time Manager Social Media

Mid-level Social Media role at Welltech. Remote, Lithuania · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the brand’s organic social direction across Instagram, TikTok, Facebook, Pinterest, and more
Shape ideas, copy, briefs, and platform-native formats including video, carousels, Stories, and static posts
Coordinate designers, creators, freelancers, agencies, and internal teams to keep content moving
Build audience relationships, use feedback to uncover opportunities, and improve results through testing
Connect social work with Marketing, Creative, Product, Paid Marketing, CRM, ASO, SEO, Analytics, and Legal

What you bring

Hands-on ownership of multi-platform organic channels for a consumer-facing product
Strong knowledge of Instagram, TikTok, Facebook, and Pinterest, including algorithms, trends, formats, and best practices
Creative judgment, adaptable copywriting, and clear communication for different audiences
Ability to plan strategies, calendars, concepts, and briefs while managing partners, priorities, and deadlines
Initiative, accountability, and working English at B2 level or higher in a fast-changing international team

Who this fits

This role suits a strategic, creative, data-minded social operator who enjoys owning the full organic journey from planning through performance improvement. You’ll work remotely from Lithuania in an international environment where priorities and platforms can shift quickly. Experience with mobile apps, subscriptions, wellness, fitness, lifestyle, or other B2C products would be useful.

From the employer

Who Are We?

Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.

We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit to build healthier habits, move more, and feel better every day.

With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader with the energy and ambition of a team that's still building what's next.

What We're Looking For

We’re looking for a strategic, creative, and data-driven Social Media Manager to own and grow the organic social presence of one of Welltech’s brands.

You’ll turn social media into a meaningful driver of brand engagement and business growth, combining strong content instincts with platform expertise, audience understanding, experimentation, and data.

You’ll own the full social journey, from strategy and content planning to production, publishing, community engagement, and performance optimisation, while working closely with our Organic Social team and cross-functional partners.

Key Responsibilities:

Own the Social Strategy: Develop and execute the brand’s organic social strategy across Instagram, TikTok, Facebook, Pinterest, and other relevant platforms.
Create Content That Performs: Develop content ideas, formats, copy, and creative briefs across short-form video, static content, carousels, Stories, and other platform-native formats.
Drive Content Production: Work with designers, creators, freelancers, agencies, and internal teams to bring concepts to life and keep content production running smoothly.
Grow the Community: Build meaningful relationships with audiences and use community insights to identify content and growth opportunities.
Test, Learn & Optimise: Track social performance, identify what’s working, test new ideas and formats, and turn data into clear actions that improve results.
Stay Ahead of Social: Keep up with platform updates, trends, creators, competitors, and cultural moments — and find smart ways to make them relevant to the brand.
Collaborate Across Teams: Partner with Marketing, Creative, Product, Paid Marketing, CRM, ASO, SEO, Analytics, Legal, and other teams to connect social activity with wider business priorities.
Own the Results: Take responsibility for the brand’s organic social performance, proactively sharing insights, opportunities, and recommendations with the wider team.

Required skills

Proven experience managing organic social media for a consumer-facing brand, ideally across multiple platforms.
Strong understanding of Instagram, TikTok, Facebook, Pinterest, social algorithms, formats, trends, and platform best practices.
A strong creative instinct and a good eye for content that is engaging, authentic, culturally relevant, and platform-native.
A data-driven mindset with the ability to analyse performance, identify patterns, and turn insights into action.
Experience developing social strategies, content calendars, creative concepts, and briefs.
Experience working with creators, freelancers, agencies, designers, or other content partners.
Strong copywriting and communication skills, with the ability to adapt messaging to different audiences and platforms.
Excellent project management and organisational skills, with the ability to manage multiple priorities and deadlines.
A strong sense of ownership and proactivity, you see opportunities, test ideas, and make things happen.
Comfortable working in a fast-paced, international environment where priorities and platforms can change quickly.
Working proficiency in English B2 or above

Nice to haves:

Experience working with mobile apps, subscriptions, wellness, fitness, lifestyle, or other B2C products.
Experience with social analytics and reporting tools and a strong understanding of social KPIs.
Experience working with influencers or content creators.
A strong interest in AI tools and emerging technologies that can make social content creation and workflows faster and more effective.

Candidate journey

⭕️ Recruiter call → ⭕️ Meet the Hiring Manager → ⭕️ Test Task → ⭕️ Panel Presentation

Check out some of our products:

Muscle Booster — https://musclebooster.fitness/
Yoga-Go — https://yoga-go.io/
WalkFit — http://walkfit.pro