Sr. Marketing Specialist
At a glance
Senior General Marketing role at Wacker. Shanghai.
Pay not stated Marketing Specialist salary
growthroles summary, based on the employer's posting.
What you'll do
- Bring China market knowledge into a global view and connect it with teams in other regions
- Build market visibility and positioning for the EMI shielding offering, including pricing and launches
- Pair market findings with product information and go-to-market plans for resulting innovations
- Spend half the role supporting the Electronics segment management team
What you bring
- A degree in science, engineering, business or marketing, plus at least three years in marketing
- Knowledge of silicone products and applications, market research, competitive intelligence, pricing and launch management
- Fluent spoken and written English, with project management skills and experience working across regions
Who this fits
This role suits a marketing professional who can turn market insights into product positioning and work across commercial, sales, application technology and R&D teams. It is based in Shanghai and involves connecting China with other regions; half the role supports the Electronics segment management team.
From the employer
Job Responsibilities:
The Commercial core member of the cross-functional EMI shielding team of the BU Electronics & Automotive (S-EA), addressing the gap in WACKER's EMI shielding application, NEV power electronics and general electronics.
The holder of the position provides market transparency and a differentiating positioning of WACKER's EMI shielding team offering across pricing and launch, establishing WACKER as the qualified alternative in the market. Resulting innovation actions are accompanied by market information on the one hand and product information role out and go to market model of the resulting products on the other hand.
50% of the role is to bring the local China (CN) market experience into a global view and to bridge it to the other regions (EMEA/LATAM, NCA, Asia).
The holder of the position works in an interregional and interdisciplinary team with high intrinsic motivation to drive WACKER's strategic growth area for EMI shielding team.
50% of the role to support BU segment Management team in Electronics segment.
The holder of the position reports to head of BT SEA Greater China and holds a project reporting line to the project leader.
Qualifications Required:
Education/training: Academic degree in science, engineering, business administration or marketing (e.g. chemistry, materials science, business/economics) with at least 3 years working experience in marketing.
Knowledge: Silicone products, technologies and applications (Thermal Interface Materials/TC adhesives/EMI).
Market research and competitive intelligence methods; pricing and go-to-market/launch management; PTM and WACKER marketing processes and tools; systems (SAP, MS Office, market-intelligence tools), fluent in spoken and written English, good project management skills.
Practical experience: Work in marketing, market intelligence, business development or commercial functions; international customer contacts across regions (with China/Asia/NCA/EMEA); cooperation with sales, application technology and R&D; project participation in cross-functional teams.
Special skills: Social skills & team orientation, analytical and communication skills, New business development thinking & acting, intercultural competence (bridging China/Asia to other regions), high degree of independence, and ability to translate market insight into differentiating positioning.
We look forward to receiving your application! Reference code: 31863
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