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Sr. Staff Solution Marketing Specialist ( experience of related automotive EEA is required)

Renesas Electronics Open · verified Sep 11, 2026
On-site Shanghai Shenzhen Full-time Senior General Marketing

Senior General Marketing role at Renesas Electronics. Shanghai · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Own solution marketing for automotive systems, with emphasis on vehicle electrical and electronic architecture
  • Use customer engagement and market trends to shape demand analysis with sales and business teams
  • Help engineering teams create competitive system solutions for automotive applications
  • Run solution launches, training, and key customer project support
  • Turn market research into recommendations that improve solution opportunities

What you bring

  • A bachelor’s or master’s degree in electrical, electronics, automotive engineering, or a related discipline
  • At least eight years in automotive OEMs, Tier 1 suppliers, or semiconductor companies focused on automotive applications and ICs
  • Hands-on background in automotive system integration, project development, marketing, or field applications engineering
  • Strong knowledge of automotive electrical and electronic architecture, hardware design, and software architecture
  • Experience creating demand, setting market direction, and promoting products or solutions

Who this fits

You’ll suit this role if you can connect automotive system requirements with semiconductor solutions and communicate effectively with customers, business leaders, and internal teams. Your background must include automotive electrical and electronic architecture, with related automotive experience required. The role is based onsite in Shanghai and involves collaboration with global, cross-functional, distribution, and external partner teams.

From the employer

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

The Sr. Staff Solution Marketing Specialist will play an instrumental role in Renesas’ business growth, work with internal stakeholders, distribution partners, and 3rd party partners to execute marketing activities focus on Automotive EE Architecture system solutions.

Key Responsibilities

  • Act as the solution marketing owner for Automotive systems, focus on vehicle EE Architecture and related applications.
  • Work with sales and business unit partners on system solution demand analysis per market trend through customer early engagement, work with architecture and solution engineering team to define and build the right and competitive solutions.
  • Support solution go-to-market activities, including solution launch, internal and external training, key customer project tracking and supporting.
  • Coordinate with cross-functional and global teams on new product proposal from application requirement view.
  • Review and analyze market reports to contribute insights, recommendations, and optimize solution opportunities accordingly.
  • BA or MA degree in electrical engineering, Electronics Engineering, Automotive Engineering, or a related field.
  • 8+ years of experience in Automotive OEM/Tier1 or semiconductor company, with a strong focus on automotive applications and automotive ICs, including SoC, MCU, Power and Mix-signal analog.
  • Proven experience in role of automotive system integration, project development, marketing, FAE, etc.
  • Deep understanding of automotive EE architecture and system including hardware design and software architecture, preferably in vehicle Electrical / Electronic Architecture, ADAS, Digital Cockpit, Domian Controller, ZCU, 48V architecture, RCP, etc.
  • Skilful or experienced in go-to-market activities, including product/solution demand creation, market strategy setting and promotion.
  • Excellent communication skills and ability to interface with customers, business leaders, and internal stakeholders.

Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier. With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.

At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us?

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.

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