Senior Staff Specialist, General Marketing
At a glance
Senior General Marketing role at ams OSRAM. Shanghai.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Turn technical product features into customer-facing benefits and identify the audiences most likely to care
- Build marketing plans around customer pain points, connecting creative work to acquisition and business growth
- Plan online and in-person campaigns, then oversee brochures, exhibition materials and interactive displays
- Create AI-supported workflows for producing campaign assets while protecting quality and brand voice
- Localize global materials and review paid-media results with the media team to improve future creative
What you bring
- At least eight years in marketing, with experience positioning new products and running integrated campaigns that drive acquisition or growth
- A bachelor’s degree or higher; marketing, advertising, communications or a STEM discipline is preferred
- Hands-on use of generative AI in marketing workflows, plus strong visual judgment and data analysis skills
- Fluent English, APAC work experience and the ability to adapt content for local audiences and collaborate across cultures
Who this fits
This senior role suits a marketer who can connect product positioning, customer acquisition and campaign delivery, while working across sales, product and R&D. You’ll need to handle projects independently in a fast-moving environment; team or virtual-team experience is also sought.
From the employer
Sense the power of light
The ams OSRAM Group is a global leader in innovative light and sensor solutions. With more than 110 years of industry experience, we combine engineering excellence and global manufacturing with a passion for cutting-edge innovation enabling transformative advancements in the automotive, industrial, medical, and consumer industries. “Sense the power of light” – our success is based on the deep understanding of the potential of light and distinct portfolio of emitter and sensor technologies. Around 19,700 employees worldwide drive innovations alongside societal megatrends. Find out more about us on https://ams-osram.com
Your new responsibilities
- Product Understanding & Selling Point Mining: Deeply understand technical features and collaborate with product teams to translate complex technical selling points into customer-friendly, scenario-based benefits, while identifying target audiences.
- Integrated Marketing & Customer Acquisition Strategy: Develop integrated marketing plans based on customer pain points, linking content creativity directly to business growth.
- Online/Offline Campaigns & Asset Execution: Plan online and offline campaigns tailored to new business needs; manage exhibition materials, product brochures, interactive installations, and other assets to strengthen brand recognition and authority.
- AI Content Production System: Build internal workflows and use AI to generate high-quality online and offline materials at scale, including posters, video scripts, social media copy, and EDMs, while ensuring content quality and brand tone.
- Global Localization & Content Amplification: Adapt global marketing assets for local markets, including model image replacement and multilingual copy, to improve communication efficiency and audience affinity across markets.
- Paid Media Data & Review Loop: Work with the media buying team, use AI to analyze paid media data, and feed insights back into creative iteration, forming a closed loop of “insight—generation—media placement—review.”
- Cross-functional Collaboration & Project Delivery: Collaborate with sales, product, R&D, and other teams; translate product language into compelling marketing language; independently drive projects in a fast-paced environment and ensure marketing strategies align with business goals.
Who we are looking for
- Bachelor’s degree or above; majors in Marketing, Advertising, Communications, or STEM-related fields preferred.
- 8+ years of marketing experience; background in lighting, consumer electronics, smart home, small home appliances, automotive, or B2B industrial products preferred.
- Proven experience in new product positioning, integrated marketing, and customer acquisition/growth, with accountability for lead volume, brand awareness/share of voice, and sales conversion.
- Proficient in generative AI tools (e.g., ChatGPT, Claude, Midjourney, Stable Diffusion, or leading Chinese LLMs) and able to integrate them deeply into marketing workflows; experience in AI-driven content production or viral campaigns preferred.
- Strong aesthetic judgment and design sensibility, able to ensure visual quality and brand tone; strong data analysis skills, familiar with GA4, ad platforms, etc., and able to use AI for feedback and optimization.
- APAC work experience, fluent English, and ability to communicate cross-culturally and adapt content for localization.
- Team management or virtual team experience; strong cross-functional communication skills; self-driven, resilient under pressure, and able to thrive in a fast-paced business environment.
Please contact Jingjing Hu for further information via TINA.HU@AMS-OSRAM.COM or +86 (510) 81908303.
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