Senior Staff Specialist, MK General Marketing

ams OSRAM osram.com Open · verified Sep 18, 2026

Shanghai Senior General Marketing

Senior General Marketing role at ams OSRAM. Shanghai.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Translate technical product capabilities into audience-focused benefits with product teams
Build integrated marketing plans that connect customer pain points to acquisition and business growth
Run online and offline campaigns while managing exhibitions, brochures, installations, and related assets
Create AI-supported workflows for scalable content production, quality control, and local-market adaptation
Review paid media results with buying teams and use insights to improve creative and campaign delivery

What you bring

Hold a bachelor’s degree or higher, preferably in marketing, advertising, communications, or a STEM field
Bring at least eight years of marketing experience, ideally in lighting, electronics, smart home, appliances, automotive, or B2B industrial products
Show ownership of product positioning, integrated marketing, customer growth, lead volume, brand awareness, and sales conversion
Use generative AI, GA4, and advertising platforms, with strong visual judgment and data-driven optimization skills
Have APAC experience, fluent English, cross-cultural communication ability, and experience leading teams or virtual teams

Who this fits

You’ll suit a fast-moving role that combines technical translation, integrated campaigns, AI-enabled content, localization, and performance analysis. The position is based in Shanghai, China and requires APAC experience, fluent English, cross-cultural communication, and resilience under pressure.

From the employer

Sense the power of light

The ams OSRAM Group is a global leader in innovative light and sensor solutions. With more than 110 years of industry experience, we combine engineering excellence and global manufacturing with a passion for cutting-edge innovation enabling transformative advancements in the automotive, industrial, medical, and consumer industries. “Sense the power of light” – our success is based on the deep understanding of the potential of light and distinct portfolio of emitter and sensor technologies. Around 19,700 employees worldwide drive innovations alongside societal megatrends. Find out more about us on https://ams-osram.com

Your new responsibilities

Product Understanding & Selling Point Mining: Deeply understand technical features and collaborate with product teams to translate complex technical selling points into customer-friendly, scenario-based benefits, while identifying target audiences.
Integrated Marketing & Customer Acquisition Strategy: Develop integrated marketing plans based on customer pain points, linking content creativity directly to business growth.
Online/Offline Campaigns & Asset Execution: Plan online and offline campaigns tailored to new business needs; manage exhibition materials, product brochures, interactive installations, and other assets to strengthen brand recognition and authority.
AI Content Production System: Build internal workflows and use AI to generate high-quality online and offline materials at scale, including posters, video scripts, social media copy, and EDMs, while ensuring content quality and brand tone.
Global Localization & Content Amplification: Adapt global marketing assets for local markets, including model image replacement and multilingual copy, to improve communication efficiency and audience affinity across markets.
Paid Media Data & Review Loop: Work with the media buying team, use AI to analyze paid media data, and feed insights back into creative iteration, forming a closed loop of “insight—generation—media placement—review.”
Cross-functional Collaboration & Project Delivery: Collaborate with sales, product, R&D, and other teams; translate product language into compelling marketing language; independently drive projects in a fast-paced environment and ensure marketing strategies align with business goals.

Who we are looking for

Bachelor’s degree or above; majors in Marketing, Advertising, Communications, or STEM-related fields preferred.
8+ years of marketing experience; background in lighting, consumer electronics, smart home, small home appliances, automotive, or B2B industrial products preferred.
Proven experience in new product positioning, integrated marketing, and customer acquisition/growth, with accountability for lead volume, brand awareness/share of voice, and sales conversion.
Proficient in generative AI tools (e.g., ChatGPT, Claude, Midjourney, Stable Diffusion, or leading Chinese LLMs) and able to integrate them deeply into marketing workflows; experience in AI-driven content production or viral campaigns preferred.
Strong aesthetic judgment and design sensibility, able to ensure visual quality and brand tone; strong data analysis skills, familiar with GA4, ad platforms, etc., and able to use AI for feedback and optimization.
APAC work experience, fluent English, and ability to communicate cross-culturally and adapt content for localization.
Team management or virtual team experience; strong cross-functional communication skills; self-driven, resilient under pressure, and able to thrive in a fast-paced business environment.

Please contact Jingjing Hu for further information via TINA.HU@AMS-OSRAM.COM or +86 (510) 81908303.