Strategic Partnerships Leader
Mid-level Channel & Partnerships role at SmartFinancial. Newport Beach · full-time · from $200,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll source and close distribution partnerships with major publishers and media platforms
- You'll grow reach through editorial, SEO, marketplace, and personal-finance channels
- You'll manage tracking and distribution connections for clicks, leads, and calls across APIs and related systems
- You'll inspect funnel and partner trends, protect traffic quality, and enforce policy compliance
- You'll connect partners with product, engineering, creative, and analytics teams while feeding market needs into roadmap decisions
What you bring
- Bring at least four years in digital partnerships, publisher development, affiliate management, or marketplace supply
- Know performance marketing economics, including CPC, CPL, CPA, revenue share, and pay-per-call
- Have insurance or financial-publisher experience and a record of improving traffic at scale
- Work comfortably with APIs, postbacks, S2S tracking, and attribution or measurement platforms
- Use partner reporting and funnel data analytically, with strong communication and negotiation skills
Who this fits
You'll fit if you enjoy owning publisher relationships, using data to scale campaigns, and working across teams in a performance-focused setting. The job is onsite in Newport Beach, United States. Experience in regulated areas such as insurance or financial services is a plus.
From the employer
About SmartFinancial
SmartFinancial is a leading insurance technology platform transforming how consumers connect with insurance providers. Our marketplace intelligently matches high-intent shoppers with the right carriers and agents across multiple channels, delivering real-time results at scale. We’re growing fast and looking for bold, analytical, and driven marketers to help us accelerate even further.
About the Role
We’re accelerating fast and are looking for a Strategic Partnerships Leader to expand and optimize our publisher ecosystem. You’ll work closely with major digital brands across news, personal finance, insurance, and comparison-shopping categories. This role is critical in expanding our reach and driving high-intent insurance shoppers into our marketplace.
This is a high-impact, performance-driven role for someone who thrives on owning partnerships, loves digging into data, and knows how to scale winning campaigns.
Responsibilities
- Identify, develop, and negotiate supply-side deals with premium publishers and digital media platforms.
- Expand distribution across editorial, SEO, marketplace, and personal-finance channels.
- Oversee API, S2S, postback, pixel, and programmatic integrations for click, lead, and call distribution.
- Monitor traffic quality and ensure full compliance with internal policies and industry standards.
- Analyze funnel metrics including RPL, EPC, CTR, conversion rates, bind rates, and partner-level trends.
- Serve as the bridge between external partners and internal product, engineering, creative, and analytics teams.
- Bring market insights and partner requirements to influence product roadmap and supply strategy.
Compensation
- On-target earnings of $200k+
- Competitive compensation structure with strong variable upside
- Equity: Stock options
What We're Looking For
- 4+ years in digital partnerships, publisher development, affiliate management, or marketplace supply roles.
- Strong understanding of performance marketing and monetization models (CPC, CPL, CPA, rev-share, pay-per-call).
- Experience working directly with insurance or financial publishers and optimizing traffic at scale.
- Technical fluency with APIs, postbacks, S2S tracking, and attribution/measurement platforms.
- Analytical approach with the ability to interpret complex partner reporting and funnel data.
- Excellent communication and negotiation skills, with the ability to influence cross-functional teams.
- High commitment to quality, compliance, and transparent performance insights.
- Experience in insurance, financial services, or other regulated verticals is a plus.
What We Offer
- Competitive Base Salary + Commissions + Performance Bonuses
- 401(k) with Company Match
- Health, Dental, and Vision Insurance
- Stock Options
- Internal Promotion Opportunities. We believe in growing talent from within
What It’s Like to Work Here
- World-Class Training and Onboarding
- Use the latest technology, tools, and automation systems
- Fast-paced, energetic environment where innovation is encouraged
- Play ping pong, collaborate with sharp teammates, and enjoy a culture that celebrates hard work and having fun
Be part of a rapidly growing tech company reshaping the insurance landscape!
Benefits
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