Product Marketing Engineer
At a glance
Mid-level Product Marketing role at Semtech. Hyderabad · full-time.
Pay not stated Product Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Find and rank protection design opportunities across industrial, telecom, consumer electronics, and automotive accounts
- Compare competing products and prices, then create positioning and battle cards for differentiated selling
- Guide OEM, EMS, and design-house teams on protection devices, interface choices, and application fit
- Keep Salesforce design-win opportunities current while highlighting stalled deals, risks, and acceleration paths
- Build application notes, selection guides, training decks, and demand content for sales and channel teams
What you bring
- A bachelor's degree in electronics or electrical engineering is required
- Bring several years in semiconductor applications engineering, product marketing, or technical business development
- Understand ESD, TVS, system protection, and interfaces including USB, PCIe, HDMI, Ethernet, and CAN-FD
- Use Salesforce or a comparable system to manage opportunity pipelines and communicate technical recommendations clearly
- You can present to design engineers and procurement or business stakeholders, with Microsoft Office proficiency
Who this fits
This role suits a mid-level technical marketer who can connect semiconductor protection guidance with account engagement, sales enablement, and regional market analysis. You will work with OEMs, EMS providers, design houses, distributors, representatives, global product marketing, and business units. The position is based in Hyderabad and involves travel of up to a quarter of the time.
From the employer
Responsibilities:
Market Development & Strategy
Identify and prioritize new Protection design opportunities across Industrial, Telecom, Consumer Electronics, and Automotive segments
Conduct competitive product and pricing analysis and develop differentiated positioning and battle cards
Track and analyze regional electronics manufacturing trends to identify white-space opportunities
Design-In & Account Engagement
Engage directly with key accounts (OEMs, EMS, design houses) to influence protection device selection at the design stage
Support field sales and rep channel with technical selling — including interface-specific protection recommendations, parametric comparisons, and application guidance
Own the design-win pipeline in Salesforce: maintaining opportunity hygiene, track design-in status, and flag risks or acceleration points to management
Sales Enablement & Collateral
Develop targeted sales tools: application notes, competitive comparison documents, product selection guides, and training decks
Conduct product and technology training for distribution and rep partners across the region
Create demand generation content for key verticals to support push-pull channel strategy
Cross-Functional Collaboration
Act as the regional field voice to the global Business Unit — surfacing competitive threats, unmet application needs, and pricing gaps
Collaborate with global PMMs on product roadmap feedback, customer requirements, and market sizing inputs
Participate in customer calls, rep reviews, and periodic business reviews with distribution partners
Minimum Qualifications:
Bachelor's degree in Electronics / Electrical Engineering
3–6 years of experience in semiconductor applications engineering, product marketing, or technical business development
Working knowledge of ESD/TVS & System protection principles and high-speed interface standards (USB, PCIe, HDMI, Ethernet, CAN-FD) is strongly preferred
Experience with the regional OEM/EMS/distributor ecosystem; existing account relationships are a plus
Proficiency in Salesforce CRM or equivalent pipeline management tools
Strong technical communication skills — able to present to both design engineers and procurement/business stakeholders
Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience building data-driven market analysis is a plus
Exposure to automotive electronics (AEC-Q standards, ADAS, EV architectures)
Experience presenting at industry events or authoring technical marketing content
Willingness to travel up to 25%
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