Outbound Account Development Representative
At a glance
Mid-level Sales Development role at securitymetrics. Orem · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Map enterprise accounts to uncover organizational structures and locate relevant stakeholders
- Reach prospects through daily cold calls, personalized emails, and LinkedIn outreach
- Use security insights to expose weaknesses in e-commerce systems and data storage practices
- Qualify prospects and book strong consultation meetings that create opportunities for closing sales
- Refine target accounts, messaging, and objection responses with marketing and sales leaders
What you bring
- At least one year of SDR, BDR, or ADR outreach experience, or a proven record in a changing data-driven environment
- Use LinkedIn Sales Navigator and research skills to identify the right buyers
- Write personalized email copy that earns attention from prospects
- Bring resilience, adaptability, coachability, and a constructive approach to solving objections
Who this fits
You’ll suit a proactive outbound seller who enjoys research, cold outreach, and working through rejection. The role is based in Orem, United States, with opportunities to attend trade shows across the country. Success is measured through daily activity and opportunities created from booked meetings.
From the employer
Outbound Account Development Representative
Company Overview
At SecurityMetrics, we secure peace of mind for organizations that handle sensitive data. As a global leader with 25+ years in PCI compliance, HIPAA compliance, and cybersecurity solutions (including vulnerability scanning and penetration testing), we help over 800,000 businesses navigate complex data security standards.
Role Summary
As an Outbound Account Development Representative (ADR), you are a proactive hunter. Instead of waiting for the phone to ring, you will actively identify and break into target organizations that need advanced security, penetration testing, and enterprise-level professional services. You will use account mapping, multi-channel cold outreach, and tailored messaging to grab the attention of decision-makers (CISOs, CTOs, and Compliance Officers).
What You'll Do
- Strategic Account Mapping: Research targeted enterprise accounts to map out organizational structures and identify key stakeholders.
- Multi-Channel Cold Outreach: Execute consistent daily activity efforts across cold calling, personalized email campaigns, and LinkedIn prospecting.
- Uncover Hidden Pain: Lead with insight-driven messaging to help prospective buyers realize vulnerabilities in their current e-commerce setups or data storage practices.
- Create Quality Opportunities: Diagnose then prescribe. Build the value of a deep-dive security consultation, scheduling high-quality meetings for our closing sales team that result in an opportunity being created.
- Iterate and Optimize: Collaborate with marketing and sales leadership to refine target lists, messaging frameworks, and objection-handling strategies.
- Travel Opportunities: Opportunity to attend trade shows across the country and experience that aspect of the sales process.
Key Metrics & Quota
- Daily/Weekly Activity Volume (Dials, Emails, Video drops) = 50+ activities daily
- Opportunities Created as a result of quality meetings that you booked and attended - 13 opportunities per month
What We're Looking For
- Resilience, adaptability, and a positive approach to problem solving—you view a "no" as a puzzle to solve, not a personal rejection.
- Strong research and analytical skills; you know how to leverage tools like LinkedIn Sales Navigator to find the right buyer.
- Great written skills to draft highly personalized, compelling email copy that stands out in a crowded inbox.
- 1+ years of sales outreach experience (SDR/BDR/ADR) or a proven track record in an evolving, innovative, data-driven environment.
- Coachability; you have a strong desire to learn and grow showing a humble and hungry attitude.
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