growthroles

Director of Product Marketing

Samba samba.tv Open · verified Aug 8, 2026
On-site Los Angeles New YorkSan Francisco Full-time Director Product Marketing

Leadership Product Marketing role at Samba. Los Angeles · full-time · $170,000–$180,000 base.

SalaryStated by Samba
$170,000 – $180,000
Base salary for this role, in USD per year, as published in the posting.
This role, from SambaOur estimate for the market: $180,000–$182,500
In line with the market median of $180,000 for lead product marketing roles in Los Angeles.
Worked out from 5 postings that stated pay, median $180,000. Last updated Aug 7, 2026.
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Set product go-to-market plans covering audiences, messaging, pricing, expansion, and seller support
  • Work with product management on market strategy, competitor reviews, and roadmap direction
  • Equip sales and services teams to grow revenue, retain customers, and sharpen market positioning
  • Create collateral, sales tools, and product stories that improve engagement and conversion
  • Build industry visibility through content, speaking, and media work with marketing and communications

What you bring

  • A bachelor’s degree is required; an MBA is preferred
  • At least five years in product marketing, ideally serving agencies and brands
  • Strong writing and communication skills, including explaining complex ideas to varied audiences
  • A collaborative, adaptable approach to strategy, technology, market trends, and customer needs

Who this fits

You’ll suit this role if you can work onsite in Los Angeles and bring product marketing experience, especially with agencies and brands. You’ll need to operate comfortably in a fast-moving, high-growth setting where priorities may be unclear. The role calls for close collaboration with product, sales, services, and customer stakeholders.

From the employer

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant. 
We are seeking a Director of Product Marketing to drive go-to-market strategies and support sales efforts across Advertisers, Publishers, and Tech Platforms. This role will be instrumental in developing compelling messaging, creating impactful marketing collateral, driving thought leadership, and working closely with Product and Sales teams to achieve business objectives.

Responsibilities

    • Lead the go-to-market (GTM) strategy for products, including target market definition, messaging, sales enablement, pricing, and market expansion.

    • Collaborate with Product Management to shape market strategy, conduct competitive analysis, and influence product roadmaps.

    • Partner with Sales and Services teams to drive revenue growth, improve customer retention, and enhance overall market positioning.

    • Develop and continuously refine marketing collateral, sales tools, and product storytelling assets to enhance engagement and conversion.

    • Establish thought leadership in the industry through content development, public speaking, and media contributions in collaboration with marketing and communications teams.

    • Align product marketing efforts with broader Samba TV portfolio innovations to maximize impact.

      • Support sales training and enablement, working with internal teams to develop training systems and curriculum.

Requirements

    • Bachelor's degree required; MBA preferred.

    • 5+ years of experience in product marketing, with a strong preference for experience marketing to agencies and brands.

    • Exceptional writing and communication skills, with the ability to simplify complex concepts for diverse audiences.

    • Proven ability to drive results-focused marketing strategies while maintaining a clear strategic vision.

    • Strong ability to collaborate across teams and build credibility with product, sales, and customer stakeholders.

    • Passion for technology and innovation, with a deep understanding of market trends and customer needs.

      • Ability to thrive in a fast-paced, high-growth environment, navigating ambiguity with confidence and adaptability.
Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.  We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.   Samba may collect personal information directly from you, as a job applicant, Samba may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.