Director of Revenue Strategy & Planning (Remote)
At a glance
Leadership Revenue & Sales Operations role at Rula. Remote, United States · full-time · $189,000–$220,448 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build the operating plan for a core B2B unit, including targets, capacity, funnel design, and focus areas
- Model sales targets, quotas, territories, coverage, and return-on-effort plans for SMB and Mid-Market teams
- Turn raw performance data into forecasts, funnel insights, and decisions during pipeline reviews
- Create executive-level narratives and decks that explain trade-offs to non-technical audiences
- Align Sales, Marketing, Finance, and Product around go-to-market decisions
What you bring
- At least ten years across revenue functions, including five in Sales Ops, RevOps, Strategy, or related B2B or B2B2C roles
- Three or more years managing people
- A record of owning go-to-market plans for SMB and Mid-Market sales organizations
- Strong analytical ability across forecasting models, funnel performance, raw data, and pipeline reviews
- Clear written and verbal communication for executive storytelling and cross-functional decisions
Who this fits
You’ll suit a director-level role that combines detailed revenue modeling with executive communication and people management. The work centers on B2B or B2B2C go-to-market strategy, especially for small and medium-sized businesses. This is a fully remote position for someone based in the United States, excluding Hawaii.
From the employer
We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.
We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.
We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.
Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii.
About the Role
We’re hiring a Director of Revenue Strategy & Planning to own the operating model for one of Rula’s core B2B business units. This role sits within Revenue Operations and partners closely with Sales, Marketing, Product, and Finance.
You’ll design how we grow: building the plan, modeling targets and capacity, defining the sales funnel, and turning performance data into clear decisions about where to focus. In practice, that means helping us move a promising B2B motion from “growth” to “scale” by sharpening ICP, improving economics, and making sure the team has a plan they trust and can execute against.
The ideal candidate has deep experience in B2B or B2B2C go-to-market strategy and sales/revenue operations, is comfortable working with small to medium-sized businesses, and enjoys switching from detailed modeling work to executive-level storytelling.
Required Qualifications
10+ years of experience across revenue functions, with 5+ specifically in Sales Ops, RevOps, Strategy, or related GTM roles in B2B or B2B2C businesses
3+ years of people management experience
Demonstrated expertise building and owning GTM plans (targets, quotas, territories, coverage models, or RoE) for SMB and Mid-Market sales teams
Strong analytical skills; with an ability to derive insights from raw data, build/maintain forecasting models, understand funnel dynamics, and lead / co-lead pipeline reviews
Excellent written and verbal communication, including experience creating executive-ready narratives and decks and translating trade-offs to non-technical audiences
Experience working cross-functionally with Sales, Marketing, Finance, and Product to land GTM decisions
Preferred Qualifications
While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.
Experience with B2B healthcare GTM motions
Prior work in a multi-channel GTM environment (e.g., inbound + outbound + partner / alliances)
Experience in a startup or high-growth, agile environment with shifting priorities
Expertise with Salesforce (or equivalent CRM) and basic BI tools (e.g. Looker, Tableau, Hex, PowerBI)
Experience supporting or running ICP tests and translating results into coverage or playbook changes
We're serious about your well-being! As part of our team, full-time employees receive:
100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Supporting your mental and physical health
Quarterly department stipend: Fun team-building activities or in-person gatherings
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend
Our team
We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.
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