Marketing Management
At a glance
Mid-level General Marketing role at Roche. Shanghai · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Use primary and secondary research, including labeling and advertising studies, to understand product markets
- Analyze market and competitor data, then recommend strategies that strengthen products and address customer needs
- Turn clinical findings into commercial guidance and help shape annual plans, pricing, budgets and sales support
- Work with product development and manufacturing teams to improve existing products or develop new ones
- Set product direction and oversee marketing plans, market potential and employee performance
What you bring
- A bachelor’s degree or higher, with medical, marketing or commerce studies preferred
- Seven to ten years in marketing and/or sales, with pharmaceutical or related marketing experience preferred
- Strong written and spoken Chinese and English, plus confident communication and presentation skills
- Experience in a multinational company and the ability to execute across functions
Who this fits
This mid-level role suits someone with substantial marketing or sales experience who can connect research and clinical data to commercial decisions. You’ll work across functions and need to communicate in both Chinese and English. The role includes selecting, developing and evaluating employees.
From the employer
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
Main Responsibilities:
Manages market research needs for products or therapeutic areas within the organization.
Conducts and manages primary and secondary market research projects, including labeling and advertising.
Provides marketing insight and direction to optimize strategic products
Analyzes data and makes strategic recommendations.
Contributes to annual business plan and maximizes market potential. Interprets and translates scientific clinical data into commercial implications.
Directs the development of company marketing plan and supporting sales activities for specific products or product lines including assessment of potential markets.
Establishes pricing strategies, develops budgets and monitors expenditures.
May develop short and long-range strategies for product expansion. Interfaces with Product Development, Production and Manufacturing to develop new products or enhance existing products or product lines.
May act as a technical advisor for specific products.
Oversees market analysis, monitors competitive activity, and identifies customer needs. Defines vision, strategies, and tactics.
Selects, develops and evaluates employees to ensure the efficient operation of the function.
Education/Qualifications
- Bachelor above
- Medical, marketing, commerce preferred
- Adapt well to different cultures and business styles
- Collaborative and supportive approach to teamwork
- Good understanding and strong commitment
- Innovate and highly self-motivated to drive results
- Strong learning agility
Job Required Competencies
- MNC background
- 7-10 years’ experience in marketing and/sales
- 7 years Pharmaceutical or relevant marketing experience preferred
- Strong communication and presentation skills in Chinese and English (oral and writing)
- Strong execution capability, cross-functional communication
- Excellent communication and presentation skills in Chinese and English (oral and writing)
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
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